A brief interview with our Founder + Idea Chief, Beckie Manley.

brandfiercely1Fierce Strategy + Creative, From the CEO, Uncategorized

An excerpt from a discussion with our Fierce Founder + Idea Chief, Beckie Manley: Chris: Your track record with successful agencies is super impressive. How did you get started in the agency world? Beckie: Hello, Chris. Thanks for reaching out. I always knew I would be an entrepreneur. I worked very hard for many years getting my degree and learning the ropes, strategically surrounding myself with incredibly smart and talented people. When I turned 30 I decided it was time for me to start my first agency. Fierce Strategy + Creative is my third entrepreneurial venture now 15 years later and we are loving every minute. Very blessed and … Read More

Fierce + Humane Society of South Coastal Georgia

brandfiercely1Uncategorized

Local love As a national agency, we love when we get an opportunity to support the causes that matter most to us right here in our own neighborhood. When the Humane Society of South Coastal Georgia asked us to help shoot their photos for the September issue of Elegant Island Living Magazine, we were thrilled to help. The “Happy Tails”  issue shares the stories of local business owners to locals like Robin and Davis Love III and their sweet pet adoption stories. Fierce Photography Fierce people Tim Rude and Colby O’Connor tag-teamed the photo shoots and took some beautiful photos of some pretty amazing cats and dogs and their … Read More

Solving the mystery of your marketing budget 

brandfiercely1Fierce Strategy + Creative, From the CEO, Marketing budgets

Solving the mystery of your marketing budget  Curious how much you should invest in marketing? In this blog post, we share some great information to help you make a good financial decision. We love this article from Deloitte and the Wall Street Journal on how to plan budgets that are right for both your brand and your industry: http://deloitte.wsj.com/cmo/2017/01/24/who-has-the-biggest-marketing-budgets/ Here’s a short excerpt: Marketing budgets now comprise 11 percent of total company budgets on average, up slightly from 10.4 percent in February 2012, when the CMO Survey first asked this question. Consumer packaged goods companies allocate by far the largest percent of total company budget to marketing … Read More

Fierce interns wanted

brandfiercely1Company Culture, Entrepreneurship

Image of St. Simons Island beach shot by one of the Fierce people, Tim Rude Fierce is looking for two summer interns Fierce Strategy + Creative is a strong advocate for mentoring and training students and graduates as they prepare to begin a career in the advertising industry. Fierce works with both multimillion dollar brands and start-ups, and we provide pro-bono and reduced-rate services for non-profits and cause-driven entrepreneurs who need a hand getting started. Fierce on the road  We recently flew to Sweden in May to speak to 14 students who are all involved in non-profits in many different countries ranging from fighting sex trafficking to … Read More

As a small business, does your website need a blog?

brandfiercely1Advertising, Communication

The benefit of a blog on your website for small businesses As part of a comprehensive brand strategy, we advise small to medium size business owners on blogging and blog content on their company website. We have general recommendations that we make with tactics that vary depending on the business or product type. A blog can be a helpful component of your website as long as you are prepared to be consistent—and offer high quality, value oriented content.  A few considerations before you decide 1. Don’t add a blog to your website unless you are committed to producing consistent content.  2. If you are committed to blogging, … Read More

Fierce HQ1

brandfiercely1Company Culture

The importance of space In January, the Fierce Strategy + Creative St. Simons Island headquarters got a makeover. It was time to deep clean, reorganize, rethink and refresh every inch of our space. It’s all branding As a Creative Director, I have always believed that space matters—where you sleep, or where you work or where you play. We help clients redesign and rebrand their spaces too, and are always amazed at how it transforms the way their employees (and prospective employees) view the company and the work they do every day. From simple things like fun or bright colored new furniture to big peel and stick wall … Read More

Fierce or nothing.

brandfiercely1Company Culture, Entrepreneurship, Fierce Strategy + Creative, From the CEO

Blog post photo: image of a TV set design for our client, SandRidge Energy Fierce or nothing. Fierce is not just the name of our company—it’s a lifestyle and an attitude that our clients choose to live out with us. As we see this happen with each of our clients throughout the course of our working relationships with them, this is truly one of our favorite things. Fierce exists to do great work with excellence that effects change in our world. And we do this by serving our clients and the partners we work with each day with an excellent strategic product. But it’s the moments when … Read More

Brand fiercely with us.

brandfiercely1Branding, Fierce Strategy + Creative, Uncategorized

Brand fiercely with us. Over the past few months, the Fierce people have had a lot of fun growing and creating new brands. We have named, positioned, and branded two new companies and one existing brand, two on the west coast and one on the east coast. We love that our clients trust us for these important moments. Care Net Pregnancy Center Care Net Pregnancy Center of Coastal Georgia came to us in need of a new name, new logo and new positioning. Together we crafted a brand that will carry them through the next 25 years. Skylark™ | With you on the journey. Untethered Outfitters Untethered Outfitters … Read More

Fierce Q&A on Thought Leadership.

brandfiercely1Fierce Strategy + Creative, From the CEO

What role should thought leadership play in a brand’s overall PR strategy? Thought leadership is something we encourage for a certain segment of our clients. For example, we are working with a digital healthcare company that has unique industry knowledge, innovative solutions, and deep experience that no other brand like theirs has. We have encouraged them to demonstrate thought leadership in a two-pronged way: from their executive team and from the specialists who serve on their board. We work across multiple disciplines to build this through social media, PR, and a strong digital content strategy. We collaborate with our NYC based PR firm to help introduce our … Read More

Fierce in the Press: CEO Blog Nation

brandfiercely1Entrepreneurship, Fierce Strategy + Creative, From the CEO, Uncategorized

Photo credit: Jeremy Tufts, Fierce photoshoot, We Took To The Woods, Greenville, SC Fierce in the press We were excited to see our Founder + CEO quoted in the recent post on CEO Blog Nation, “21 Entrepreneurs Debate If You Can Learn to be an Entrepreneur.” Here is an excerpt: “I have wanted to be an entrepreneur every since I was a little girl. I planned my college degree, the first ten years of my career, and every choice I made during that time with the goal of owning my own company when I felt I was ready and when the time was right. I purposely put … Read More