Fierce in the Press:

brandfiercely1Creative Process, Fierce Strategy + Creative, From the CEO

Fierce in the press We were thrilled to see Fierce quoted in a recent article at “Well-Oiled Machine: How Brands Can Improve Relationships with Agencies and Vendors,” by Kat Boogaard.  Here’s an excerpt:  Before kicking off a project, host a meeting (whether it’s virtual or in-person) where you can all get on the same page about what would make this collaboration a success. This way, you can rest assured that you’re all actually working toward the same goal as you move forward. “The less assumptions the better in a collaborative environment,” shares Beckie Manley, CEO of Fierce Strategy + Creative. “Sometimes in our fast-paced world, taking time … Read More

Instead of saying “I’m sorry,” say “Thank you.” What a great way to change the conversation.

brandfiercely1Fierce Strategy + Creative, Ideas

*Image from If you follow our blog here at Fierce, you know how we feel about women (in particular) always saying “I’m sorry.” You can read some of our past stories on this topic here: and here There are a lot of theories on why women say “I’m sorry.” It’s an interesting phenomenon that drives us a little crazy. I LOVE this visual approach to saying “Thank you” instead of “I’m sorry.” It’s a smart way to change the conversation. You can enjoy the entire article here:

Your customer referral program is actually profitable.

brandfiercely1Advertising, Fierce Excerpts

Now Reading | Why Customer Referrals Can Drive Stunning Profits  If you are wondering if your customer referral program really works, the answer is yes according to research done by Harvard Business Review. Not only do they say it can be profitable, but strikingly profitable. Let’s check out why. We studied 10,000 accounts in a large German bank over a period of three years, and found that customers obtained through referrals are both more loyal and more valuable than other customers. After controlling for such factors as age and gender, we calculated that referred customers are, on average, about 18% more likely than others to stay with … Read More