Fierce Excerpts: A focus on powerful ideas has more impact than relentless activity. by Beckie Manley | Jan 6, 2015 | Branding, IdeasI’m fascinated with what’s happening with the McDonald’s brand as we head into 2015. I like the way they’re pulling out the concept of love from their tagline but the verdict is still out for me on the execution. I respect and admire the...