The answer is no. But yes.

brandfiercely1Creative Process, Fierce Strategy + Creative, From the CEO

(A guest blog post written by Beckie Manley, Founder + Idea Chief of Fierce Strategy +Creative, for Black Sheep Agency, Houston, Texas.) The answer is no. But yes.  One of the questions new clients always love to ask in that first meeting is: “Do you have any prior experience in our particular field?” In the early days of my career, this question would easily intimidate me, especially if my answer was no. It doesn’t any more, because after 20+ years of experience, I know with confidence the secret to success with great brands, products, services and ideas: a highly strategic creative process. One of my favorite things about the … Read More

Fierce Excerpts: HBR discusses the “walking meeting”—and how to do it right.

brandfiercely1Creative Process, Fierce Excerpts

image from becuo.com Now Reading | How to do a Walking Meeting Right I have never heard of a walking meeting before today and I am intrigued. Apparently it is a new trend to “walk and talk” instead of sitting in a board room all day around the conference room table. According to HBR: Recent research finds that the act of walking leads to increases in creative thinking. This certainly supports the usefulness of walking meetings. Plenty of anecdotal evidence also suggests that walking meetings lead to more honest exchanges with employees and are more productive than traditional sit-down meetings. The article goes on to say that … Read More

Jenny Holzer, a creative inspiration and force to be reckoned with.

brandfiercely1People + things that inspire us

I have recently become acquainted with Jenny Holzer. She was a neo-conceptualist born in 1950 whose articulate art forms were type and language. Neo-conceptual art describes art practices in the 1980s and particularly 1990s to date that derive from the conceptual art movement of the 1960s and 1970s. I am in love with her work. “I used language because I wanted to offer content that people—not necessarily art people—could understand,” said Holzer. Jenny spoke the language of truisms which has been described this way: “The language of Truisms, obdurate and internally consistent, heralded a voice that is striking not least for its paradoxical anonymity. Truisms pull no … Read More

On grabbing hold of hot, unreachable stars.

brandfiercely1People + things that inspire us

Leo Burnett always seemed to get it right and this letter is no exception. It doesn’t get more poignant than this. At Fierce, we have adopted this as our personal manifesto and we heed its caution. May we strive for excellence every day—and for those hot, unreachable stars. Leo Burnett – 1967: Let me tell you when I might demand that you take my name off the door: That will be the day when you spend more time trying to make money and less time making advertising – our kind of advertising. When you forget that the sheer fun of ad-making and the lift you get out … Read More

On being a creative person.

brandfiercely1People + things that inspire us

This. This is my heart. I feel this every day—and I love how she articulates it. From Jessica Walsh, Sagmeister & Walsh: “This is the best time in my 20-year career to be a creative person. Everyone always used to say, It’s the work, the work, the work. And it wasn’t. It was the money—this, that and the other thing. Now it’s the work, because it has to be the work. No one has to see our stuff. You have to make stuff people want to see. But nowadays we have this information. We have this data. And creative is always better when it’s specific. That’s what … Read More

The way ideas emerge is beautiful.

brandfiercely1Creative Process

I love the creative process and watching it happen. It’s different with every single project and every single designer. The way ideas emerge is beautiful to watch. I adore this little snapshot from Ed Emberley that vividly illustrates this. His little roaring lion is fierce. And I love this excerpt from Neelon who speaks to Ed Emberley’s 100+ book career in his introductory essay: “Ed’s Drawing Books in many ways are about knocking the title of “art” off its big and scary perch. The books show you ways to draw, not ways to be an artist. In his Drawing Books, he wasn’t out to spawn legions of … Read More

Fierce Excerpts: Creativity depends on a conceptual shift in thinking.

brandfiercely1Branding, Fierce Excerpts

Now reading | Fostering creativity. A model for developing a culture of collective creativity in science. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1808036/ This article on fostering creativity is truly fascinating. It was hard for me to know which paragraphs and quotes to highlight as the entire article had my rapt attention. Growing up in an academic home with a father who is a Ph.D. in Chemistry, I have always loved the connection of science to creativity. Working with scientists in the creative process is always an interesting experience because they approach ideas and concepts in completely new and innovative ways. It’s refreshing. Scientists are always seeking out new relationships and connections. They, … Read More

The answer is no. But yes.

brandfiercely1Advertising, Branding, Creative Process, Featured, From the CEO

Flashback Friday. Previously a guest blog post on the Black Sheep Agency blog. One of the questions new clients always love to ask in that first meeting is: “Do you have any prior experience in our particular field?” In the early days of my career, this question would easily intimidate me, especially if my answer was no. These days it no longer frightens me, because after 20 years of experience, I know the secret to success with great brands, products, services and ideas is the creative process. One of my favorite things about the creative process is that it’s constantly evolving. It’s a living, breathing magical force … Read More