by Beckie Manley | Mar 23, 2015 | Communication, Fierce Excerpts
Now Reading | 20 Embarrassing phrases even smart people misuse. http://www.inc.com/christina-desmarais/20-embarrassing-phrases-even-smart-people-misuse.html Our house rules for Fierce Strategy + Creative are pretty simple. Stay curious. Do your homework. Follow...
by Beckie Manley | Feb 19, 2015 | The Fierce People
As part of the ongoing series introducing the wonderful human beings who make up the Fierce People, Karen Hansel is on the top of the list. Karen is someone you just feel lucky to know the moment you meet her. Karen has worked alongside me as part of my creative team...
by Beckie Manley | Jan 12, 2015 | Branding
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” These are the words from the master himself, David Ogilvy back in 1963 in ‘Confessions Of An...