by Beckie Manley | Feb 25, 2015 | Advertising, Branding, Digital, People + things that inspire us
Today I am exploring Simulmedia, an exciting company that I was recently introduced to owned by serial entrepreneur, Dave Morgan. In their 2014 PeopleFront, they talked about the future of data and how it’s used when buying television time. They introduced the...
by Beckie Manley | Jan 6, 2015 | Fierce Excerpts
Reading a great article this morning in HBR about understanding your influence mix: Customers’ purchase decisions are typically affected by a combination of three things: Their prior preferences, beliefs, and experiences (which we refer to as P), information from...