by Beckie Manley | Oct 17, 2017 | Branding, Fierce Strategy + Creative, Uncategorized
Brand fiercely with us. Over the past few months, the Fierce people have had a lot of fun growing and creating new brands. We have named, positioned, and branded two new companies and one existing brand, two on the west coast and one on the east coast. We love that...
by Beckie Manley | Aug 19, 2017 | Fierce Strategy + Creative, From the CEO
What role should thought leadership play in a brand’s overall PR strategy? Thought leadership is something we encourage for a certain segment of our clients. For example, we are working with a digital healthcare company that has unique industry knowledge,...
by Beckie Manley | Sep 9, 2016 | Branding, Fierce Strategy + Creative
*Photo by Kristen Eisenhauer, featured on Huffington Post TED talks about the power of branding. If you’ve ever visited our blog before, you know by now that we’re big fans of lots of great podcasts, including the TED Radio Hour. We were listening to a great one the...
by Beckie Manley | Jun 14, 2016 | Advertising, Digital, Fierce Strategy + Creative, From the CEO
*Delightful illustration provided by Dan Stevenson. Check out his work here: www.disillustration.com Thanks, Dan, for sharing your magic with us. Fierce is not your average bear. Has your brand ever earned a 47.3% eyes-on-rate for an email marketing campaign? Or a...
by Beckie Manley | May 18, 2016 | Fierce Strategy + Creative, From the CEO
*Image used with permission from Ellen Silverman. www.ellensilverman.com We love to see the brands we serve grow. One of the biggest things that gets us excited at Fierce is when clients tell us that their numbers are up, their employees are sharing that they feel...