Fierce or nothing.

brandfiercely1Company Culture, Entrepreneurship, Fierce Strategy + Creative, From the CEO

Blog post photo: image of a TV set design for our client, SandRidge Energy Fierce or nothing. Fierce is not just the name of our company—it’s a lifestyle and an attitude that our clients choose to live out with us. As we see this happen with each of our clients throughout the course of our working relationships with them, this is truly one of our favorite things. Fierce exists to do great work with excellence that effects change in our world. And we do this by serving our clients and the partners we work with each day with an excellent strategic product. But it’s the moments when … Read More

Brand fiercely with us.

brandfiercely1Branding, Fierce Strategy + Creative, Uncategorized

Brand fiercely with us. Over the past few months, the Fierce people have had a lot of fun growing and creating new brands. We have named, positioned, and branded two new companies and one existing brand, two on the west coast and one on the east coast. We love that our clients trust us for these important moments. Care Net Pregnancy Center Care Net Pregnancy Center of Coastal Georgia came to us in need of a new name, new logo and new positioning. Together we crafted a brand that will carry them through the next 25 years. Skylark™ | With you on the journey. Untethered Outfitters Untethered Outfitters … Read More

Fierce Q&A on Thought Leadership.

brandfiercely1Fierce Strategy + Creative, From the CEO

What role should thought leadership play in a brand’s overall PR strategy? Thought leadership is something we encourage for a certain segment of our clients. For example, we are working with a digital healthcare company that has unique industry knowledge, innovative solutions, and deep experience that no other brand like theirs has. We have encouraged them to demonstrate thought leadership in a two-pronged way: from their executive team and from the specialists who serve on their board. We work across multiple disciplines to build this through social media, PR, and a strong digital content strategy. We collaborate with our NYC based PR firm to help introduce our … Read More

Our copious notes on the TED Radio Hour + the power of branding.

brandfiercely1Branding, Fierce Strategy + Creative

*Photo by Kristen Eisenhauer, featured on Huffington Post  TED talks about the power of branding. If you’ve ever visited our blog before, you know by now that we’re big fans of lots of great podcasts, including the TED Radio Hour. We were listening to a great one the other day about branding and the crafting of the movie, “The Greatest Movie Ever Sold.” We can’t listen to a TED podcast without taking copious notes so we thought we would share some of the highlights we captured here on the blog. Branding excerpts Brands help us assign value to the things we buy.  When it came to pitching the movie, “The Greatest Movie Ever … Read More

Fierce gets a powerful 47.3% open rate for email marketing campaign.

brandfiercely1Advertising, Digital, Fierce Strategy + Creative, From the CEO

*Delightful illustration provided by Dan Stevenson. Check out his work here:  www.disillustration.com Thanks, Dan, for sharing your magic with us.  Fierce is not your average bear.  Has your brand ever earned a 47.3% eyes-on-rate for an email marketing campaign? Or a 5.5% active response rate? Our team of brand strategists, writers, designers and digital partners have crafted a formula for success—and our analytics are speaking for themselves. By working with a strategic partner like Fierce, you can see the same rates of success for your company. An excerpt from our most recent email campaign: A Fierce team of people who get what’s at stake for your brand.  With this highly strategic, highly targeted, visually … Read More

Fierce’s CEO shares what it means to have a strategic brand partner.

brandfiercely1Fierce Strategy + Creative, From the CEO

Fierce Strategy + Creative

*Image used with permission from Ellen Silverman. www.ellensilverman.com  We love to see the brands we serve grow. One of the biggest things that gets us excited at Fierce is when clients tell us that their numbers are up, their employees are sharing that they feel reinspired by their newly crafted core values, their company is experiencing a level of growth they didn’t know was possible, a board of directors meeting was shorter than expected because performance continues to be so strong—or that they were simply able to make a tough call with confidence because they used their brand as their compass and trusted their strategy. All of this comes … Read More

Bear sightings.

brandfiercely1Bear Sightings

We love to hear client’s and friend’s initial reactions to our Fierce bear. “I didn’t want to hug the bear. He’s no Paddington. I didn’t want to shoot the bear. I just wanted to have a drink with the bear. And a good conversation.” The Fierce bear represents insatiable curiosity, fierce loyalty, controlled strength, and quiet understanding – all the things your brand needs to be great and to build lasting relationships with your customers. The bear holds the lightning bolt of inspiration. He inspires us to create fearlessly in powerful and beautiful ways. His mission is our mission – to do work with excellence that effects change … Read More

Fierce Excerpts: How the GAP lost its brand identity.

brandfiercely1Branding, Fierce Excerpts

Now Reading | The GAP’s Biggest Problem is That it Lost its Brand Identity.  http://www.adweek.com/news/advertising-branding/gaps-biggest-problem-it-lost-its-brand-identity-165367 So what is brand identity? Here is a simple definition: The visible elements of a brand (such as colors, design, and logo) that together identity and distinguish the brand in the consumers’ mind. When I was young, I was one of those consumers who thought of the GAP as “effortlessly cool.” I loved the look and feel of their fun basic pieces. I liked the prices as a high school student and as a poor college student, and I liked the brand—clean, simple, and pure. As someone who was infatuated with advertising … Read More

Fierce logo variations appearing on a t-shirt soon.

brandfiercely1FS+C

Love sharing the variations we explored before landing on our final brand. The branding process is so much fun when you are working with talented designers. These will still be a part of the brand. Look for them incorporated on a t-shirt soon. Rock on.

How to be unforgettable. Some great tips from Fast Company.

brandfiercely1Personal Branding

Fast Company published a great little article about how to be unforgettable. Here were a few fun tips: 1. Really listen. Interesting people are interested. 2. Follow up. Don’t forget. Everyone forgets to follow up. 3. Wear a signature item. David Ogilvy used to wear a kilt to work. “If you can’t be brilliant, at least be memorable,” he said. 4. Tell a compelling story. Think Harlem Globetrotters. They have over a million fans on social media, the highest merchandise sales in their history, and they have set more than 50 attendance records. All thanks to the man in charge of their narrative, Brett Meister. Read the … Read More