by Beckie Manley | Apr 27, 2015 | Fierce Excerpts
Now Reading | Why “Company Culture” is a Misleading Term, HBR https://hbr.org/2015/04/why-company-culture-is-a-misleading-term I am a big proponent of company culture and a personal fan of the word so the title of this article got my attention and made me...
by Beckie Manley | Feb 12, 2015 | Advertising, FS+C
by Beckie Manley | Jan 18, 2015 | Branding
I loved discovering this definition of brand today to add to my collection: Brand is often erroneously described as a marketing invention, but brand is more than that. Brand is nothing short of the engine of history—the how and why of people attaching to certain...
by Beckie Manley | Jan 18, 2015 | Fierce Excerpts
Now reading | For success in social media, conversation is not enough, you need narrative. http://www.fastcocreate.com/3039565/for-success-in-social-media-conversation-is-not-enough-you-need-narrativec Before I started reading this article that my friend Jack Burgess...