Fierce in the Press:

brandfiercely1Creative Process, Fierce Strategy + Creative, From the CEO

Fierce in the press We were thrilled to see Fierce quoted in a recent article at “Well-Oiled Machine: How Brands Can Improve Relationships with Agencies and Vendors,” by Kat Boogaard.  Here’s an excerpt:  Before kicking off a project, host a meeting (whether it’s virtual or in-person) where you can all get on the same page about what would make this collaboration a success. This way, you can rest assured that you’re all actually working toward the same goal as you move forward. “The less assumptions the better in a collaborative environment,” shares Beckie Manley, CEO of Fierce Strategy + Creative. “Sometimes in our fast-paced world, taking time … Read More

The benefits of sleeping on the job.

brandfiercely1Advertising, Creative Process, Entrepreneurship

I have to admit that I am a creative director who loves a power nap. When I started my full time freelance business years ago, the first thing I did was go to Goodwill to find a couch. I found a cheap one, draped it in a cool blanket, and found it a home in my office. Every day around 4 pm I would take a quick 15 minute nap and I was ready to go for the remainder of the day. I kept late hours between juggling being a mom and working as a freelancer, so the nap came in handy for those long 3 am … Read More