by Beckie Manley | Jun 17, 2015 | Branding, Fierce Excerpts
Now Reading | The GAP’s Biggest Problem is That it Lost its Brand Identity. http://www.adweek.com/news/advertising-branding/gaps-biggest-problem-it-lost-its-brand-identity-165367 So what is brand identity? Here is a simple definition: The visible elements of a...
by Beckie Manley | Jun 12, 2015 | Fierce Excerpts
Now Reading | The Owner of This Closing Shop Explains What Went Wrong. http://www.adweek.com/news/advertising-branding/owner-closing-shop-explains-what-went-wrong-165302 Image from jacquelinewallace.com Let’s be honest. Sometimes being in advertising can be...
by Beckie Manley | Jun 10, 2015 | Fierce Excerpts
Now Reading | Why TV is Still the Most Effective Advertising Medium. (Key findings from MarketShare study, by Jason Lynch) http://www.adweek.com/news/advertising-branding/why-tv-still-most-effective-advertising-medium-165247 I am a believer in the power of TV. I have...
by Beckie Manley | May 15, 2015 | Digital, Science, Research + Technology
Now Reading | 12 Interesting Digital Marketing Stats From the Past Week...
by Beckie Manley | May 15, 2015 | Advertising, Fierce Excerpts
Now Reading | How Mad Men Co-Producer Made Don Draper’s Work Believable. In this awesome little article, Adweek talks about Josh Weltman, a co-producer of Mad Men, who created most of the ad campaigns seen on the show. As a creative director myself, I know this...