I love the little village of Burtigny, Switzerland, and I am thrilled to have been invited back to teach again this year at the U of N.
I am a geek in that I love collecting definitions of brand. Everyone sees branding slightly differently, especially people from different cultures. These were some of my recent favorites from a few of my university students in Switzerland this year:
A brand is an impression you want to create in the heart of your consumer.
Creating a brand is creating an image that you want people to associate with your product.
Creating a brand is creating a viewpoint that you want your consumers to have.
