CPG

brandfiercely1Work


CPG  
Beckie Manley and her team have worked with many delicious CPG and food and beverage brands, including Pictsweet, SeaPak Shrimp & Seafood Co., D.L. Jardines, Stellenbosch Vineyards, and Chapsmackers (now in Whole Foods), to name a few. Her team has named products, branded products, designed packaging, helped products make their debut into local and major grocery chains, and advertised products from the Food Network nationally to cable stations locally.

A fun project for D.L. Jardines involved the salsa twin-pack strategy for the Super Bowl that helped gain entry into new grocery store chains while doubling per-unit sales. Our copy line “It’s not who’s in the bowl, it’s what’s in the bowl that matters” was an easy touchdown for the brand.

Project components
Strategy, research, positioning, product naming, and copywriting for D.L. Jardines, SeaPak Shrimp & Seafood Co., Farm Rich, 7-J Ranch, Eagle Creek, Char-Griller, Stellenbosch Vineyards, and Chapsmackers (now in Whole Foods). Please email or call for full detailed case studies.

Kind words from our CPG clients:

“Beckie Manley speaks my language. She can really capture the essence of what we’re all about.” —Julia Wells, VP of Marketing, Pictsweet

“Just wanted you to know how much we appreciate the work you did for us. The name and label artwork always gets a smile and positive comment from everyone who looks at it! Your team did a great job on capturing the personality of the subject and everyone loves the name. Our label was a winner in the “Fiery Food Challenge” when we entered it and it does “jump off the shelf” in stores.”—Greg Hellinghausen, Chapsmackers