On being a creative person.

by | Jul 21, 2015 | People + things that inspire us

This. This is my heart. I feel this every day—and I love how she articulates it.

From Jessica Walsh, Sagmeister & Walsh:

“This is the best time in my 20-year career to be a creative person. Everyone always used to say, It’s the work, the work, the work. And it wasn’t. It was the money—this, that and the other thing. Now it’s the work, because it has to be the work. No one has to see our stuff. You have to make stuff people want to see. But nowadays we have this information. We have this data. And creative is always better when it’s specific. That’s what I’ve found.

“I embrace this data. I embrace this research. And I make much better work now. But you have to do that Bradbury thing, where you take all the information and you take those 12 tones into your subconscious, and you can’t spit it out fast. You have to spin back art and ideas and insights.”

*Photo from Sagmeister & Walsh