Incubation. What is it?

by | Jan 6, 2015 | Creative Process

One of my friends, Jack Burgess, posted this fascinating little article from Fast Company: “Creativity researchers have a name for this period of intentional interruption from a tough mental task: incubation. The concept isn’t new; as early as 1926, social psychologist Graham Wallas referred to incubation as a creative stage when a person is “not consciously thinking about the problem.” Some social scientists now place incubation smack in the center of the creative process, coming after exploring and focusing on a problem and just before producing an insight and following through on it.”

http://www.fastcodesign.com/3035811/evidence/the-key-to-creative-insight-interrupt-yourself

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