In the late 1950s, Charles Eames said that only when you get into the problem and the problem becomes clear, can creativity take over. Creativity is then a fierce and magical discipline–one that can visually and verbally express strategic direction.
Our success on behalf of your brand will be defined by the actionable insights we discover together through research, strategy, intense collaboration, and creative problem solving. We’ll build a custom plan offering clarity for what’s now and what’s next. And as your strategic thought partners, we’ll help you put it into action, execute against it with beautiful and powerful creative, and help maintain its daily success.
The award-winning creative projects we have been privileged to be a part of have propelled billion dollar brands forward, established new products in the marketplace, articulated powerful mission statements to effect change in our world, and defined industry leaders before their time. Our clients tell us we make brands more significant by helping them articulate a brand strategy and a belief system that they can continually build upon—both internally and externally. “This is your true magic,” a client told us over dinner one time. And this is our heart.
Research + Strategy
DESIGN + BRANDING
TV + VIDEO PRODUCTION
From inception to launch to day-to-day management of your brand’s success.
Insatiable curiosity is what keeps us fiercely committed to research and strategy on behalf of your brand. It helps us ask the right questions and the hard questions together and emboldens our creativity. It allows us to see opportunity, not obstacles. And it fuels the critical task of problem solving when it comes to tough marketplace challenges. Get to know our tribe.
FOUNDER // IDEA CHIEF
With over 20 years in the industry, Beckie’s portfolio spans national and regional brands for companies like Kimberly-Clark, D.L. Jardine’s, Pictsweet, and Bleacher Report. Fierce is Beckie’s third entrepreneurial effort, her most recent being JDA, a company recognized on the Inc. 5,000 list of fastest growing companies under her decade-long tenure as Partner, President, and Creative Director. She shapes both new and existing brands into the industry leaders they desire to become, and she understands that comprehensive research drives the best decisions, both strategically and creatively. Beckie’s greatest strength is her ability to radically move brands forward. Her strategic and innovative approach helped advance a multibillion-dollar brand (NYSE:SD) from #4 to #1 in brand recognition in less than 12 months. “In my 35 years of doing consumer research, I have never seen a company make that kind of a bold move, that quickly.” –Britt Beemer, ARG.
KIND WORDS FROM CLIENTS + FRIENDS:
Beckie Manley can speak my language. She has such a way with words and has done a lot of creative things for us. I love the way she talks about “sunshiny vegetables,” and she can really capture the essence of what we’re all about.
—Julia Wells, VP Marketing, Pictsweet Vegetables
This year, a terrible year for non-profits, our fund-raising efforts surpassed our goal—the first time that has happened in a very long time. The pride we feel in our new identity is practically audible. It could be our hearts bursting with newfound confidence and dignity.
—Pamela Devenney, Chair, STAR Foundation Board of Directors
Your fantastic attitude and extremely wise insight into our initiatives got us to where we are today. Bleacher Report jumped miles ahead of where we wanted to be once you came on board, and I’m glad I had a chance to work with you.
—David Goldberg, Bleacher Report
I have worked with Beckie on both reinventing a brand as well as creating one from scratch. Her ability to understand her client’s dreams, take personal ownership in that dream, and then work tirelessly to bring those dreams to life is truly Beckie’s core competency.
—Greg Dewey, VP, Tapstone Energy
Beckie came to us to create a message to the world that would be honest, succinct and representative of who we are. Our only question was, “How could she see so clearly who we are?” She has an open mind, a focused purpose, a brilliant team, and she’s a wonderful listener.
—Paul Harrell, VCS
Beckie’s team’s enthusiasm is infectious. Through their skill in design they have helped us visualize the essence of MBU and unified all our varied operational units into a cohesive theme. As a leader, Beckie is a dynamic force supported by outstanding professionals.
—Matt Davis, MBU
Beckie was loved by the students and was voted favorite speaker of the year! We have since had her teach our masters level class in Nigeria and Switzerland twice and have invited her back again in 2015.
—Lauren Riedel, Director of Schools, YWAM
Beckie Manley sits right up there as the most passionate, enthusiastic and supportive of agencies we’ve ever had the pleasure of working with. Every job pushes the boundaries of creative ambition but in an atmosphere of genuine collaboration and mutual support.
—David van der Gaag, Owner, Rogue Films, UK
Beckie was a fantastic Creative Director to work with as an editor. She gave us the freedom to explore our own creative discoveries in the edit, whilst also giving us insightful advice on how to make the edit have a better structure and story.
—Leo King, Film Editor and Owner, STITCH, UK
As an entrepreneur and a business person, I understand the incredible importance of branding. Beckie created a beautiful and powerful brand for us, and from day one, her team has been absolutely vital to our company’s continued success.
—Justin Henshaw, Fuse
We had several unique challenges with both branding and messaging a highly technical concept, as well as a tight timeline. The creative team under Beckie’s leadership worked diligently, and the final deliverables are both articulate and visually stunning.
—Jay Cooper, Managing Director, Impact Capital
Your team did a great job on capturing the personality of the subject and everyone loves the name. Our label actually was a winner in the “Fiery Food Challenge” when we entered it and it does “jump off the shelf” in stores.
—Greg Hellinghausen, Chapsmackers (now in Whole Foods!)
I can’t thank you enough for all that you are doing with VCS. It was such an honor and remarkable experience to sit with you and Karen last week. I left Friday feeling so humbled and blessed, knowing God had orchestrated each of us to work together during this season of growth.
—Faith Shipley, Director of Marketing, VCS