I love discovering beautiful brands that were innovative and design-centric long before their time.
Grain Belt Beer, now owned by the Shell Brewery, has a playful spirit evidenced from their early advertisements, incredible signage and their awesome beer can shape. It rivals some of the more sophisticated beer brands we see today. I would love to see a craft beer brand revive this style can.
The parent company, Schell’s Brewery, started in 1860 when August Shell, a German immigrant, couldn’t find a good traditional beer that tasted like home so he decided to make one. Their website is well done and their beers like their Noble Star collection, are hand-filled, hand-labeled and bottle-conditioned.
Here is the parent company site: http://schellsbrewery.com and the Grain Belt Beer site: http://grainbelt.com/
