Fierce Excerpts: Leading with compassion

brandfiercely1Company Culture, Fierce Excerpts, Fierce Strategy + Creative, From the CEO

“Create the right culture, and you create a competitive advantage.”

We love this little excerpt from Jeff Weiner, CEO of LinkedIn, from his commencement address to Wharton this May. He talked about being a compassionate leader, something that resonates deeply with us at Fierce as our entire corporate culture revolves around kindness.

We believe kindness is a corporate difference maker.

At Fierce, we believe that kindness is a corporate difference maker. And we understand that leading with compassion is the only way we can change the world together with the brands we serve and the people we work with.

Here is an excerpt from Weiner’s speech: 

The long-term value of a company is based on the speed and quality of its decision-making. It’s hard to make better decisions faster when people on the team lack trust in one another and are constantly questioning each other’s motivations.

In an environment like that, you’ll spend most of your time navigating corporate politics, rather than focusing on the task at hand. I’ve been there, and it’s no fun. The flip side is developing a culture with a compassionate ethos. That’s what our leadership team has tried to do at LinkedIn—create a culture where people take the time to understand the other person’s perspective, and not assume nefarious intention; build trust; and align around a shared mission. After nearly ten years, I still celebrate the fact we can make important decisions in minutes or hours that some companies debate for months.

We invite you to brand fiercely with us today.

Reach out to our CEO Beckie Manley today and talk to us about how we can be a strategic partner with your brand. beckie.manley@hellofierce.com