Fierce Excerpts: As a candy company, it’s nice to have a tech giant in your corner.

brandfiercely1Branding, Fierce Excerpts

Now Reading | KitKat Changes its Name to YouTube Break on 600,000 Wrappers.

I love it when brands get crazy. According to Adweek, Nestlé candy bar KitKat is being temporarily rebranded as “YouTube Break,” with the new name appearing on 600,000 wrappers in the United Kingdom. Consumers can use their phones’ voice recognition software to say “YouTube my break” and get the day’s top-performing clips. How fun!

Here is the link to the video explaining how the campaign works: