Fierce Excerpts: A focus on powerful ideas has more impact than relentless activity.

brandfiercely1Branding, Ideas

I’m fascinated with what’s happening with the McDonald’s brand as we head into 2015. I like the way they’re pulling out the concept of love from their tagline but the verdict is still out for me on the execution. I respect and admire the philosophy from McDonald’s CMO, Deborah Wahl:

“A focus on powerful ideas has more impact than relentless activity.” And “Never best, always better.”

Both of these are powerful and true statements when it comes to working with any brand. I’m still not ready to eat at McDonald’s, but I’m paying attention to what the year holds for their brand.

You can read the article here: http://www.adweek.com/news/advertising-branding/ad-day-mcdonalds-refreshes-im-lovin-it-and-suddenly-feels-lot-oreo-162158