Coastal Beverage Company

Beckie ManleyWork


Food + Beverage | Coastal Beverage Company

CBC selected Fierce from three competing agencies six months ago to rebrand and reposition their company—and it has been a most excellent adventure ever since. Their executive team was fully engaged and committed to our strategic creative process, and, as a result, we have been able to accomplish truly amazing things on behalf of their brand in our short time together so far. We are excited to reveal some of their new branding and positioning elements here. Their new website launches in mid-April 2016. Be sure to check it out at CoastalBeverageCo.com. The “Beer Squad” team of Fierce people knocked it out of the park and we can’t wait to see what’s next for this powerful brand.

Project components

Strategy day with the executive team on site in NC, branding, positioning, photography, copywriting, internal cultural and functional philosophies strategy and copy, infographics, social media strategy, PR strategy, brand strategy document, complete new website design and launch in less than 90 days, icon development, sales materials, swag and so much more.

Kind words from our client

“Our company executed an aggressive succession plan in a short period of time and, as result, needed a new brand, vision and mission to better meet the needs of our organization. Fierce helped our company realize who we are, where we want to go, and how we are going to get there. The entire team at Fierce out-performed and over-delivered all expectations my team had for them. Based on our experience, Fierce will be an integral part of our strategic vision and planning as an organization moving forward.”

— Tee Nunnelee, President, Coastal Beverage Company, Inc.