Celebrating one hec of a Fierce year.

by | Oct 28, 2015 | From the CEO

October 28th, 2014-2015

I read a powerful quote the other day that my heart instantly and intimately understood. “She had not known the weight of it until she felt the freedom.” I have felt the deep and personal truth of this statement every single day since October 28, 2014, a day that chartered an entirely new course for my life and changed me forever.

This year has been an amazing adventure. On the first of November we started Fierce Strategy + Creative, a national ad agency based in Georgia, and we began the process of building a firm with integrity, kindness, and truth—and a fierce commitment to excellence which is the very soul of our brand.

God has been so good to us this year. As I sit here writing this post, I am working out of our beautiful new Georgia office alongside images of the stunning Fierce bear and the Fierce brand which surround me at every turn. Clay Caldwell is working beside me at his desk with his music playing and Jeanie de Beer is on video Skype chatting in her South African accent that we all adore and working on a fun project with us from Canada. Each part of our Fierce collective of designers and writers and marketers and media buyers are busy working on client projects and checking in from all around the world, from Alaska to Greenville, Pennsylvania, North Carolina, Jacksonville, and South Africa—just today. It’s another fun day with the Fierce people. I find myself humbled and moved often these days and I have to pinch myself to be sure that this is really real.

Freedom sometimes comes with deep scars—scars which I will carry with me for the rest of my life. But when I feel their weight, I remember all the many things they taught me and I smile. This is the anniversary of the day that led me to the incredible journey I am on today and I celebrate it with a grateful heart.

 

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