Sports | Bleacher Report What we love most about working with brands is watching them emerge from local to regional, from regional to national, or from national to global players throughout the strategic and creative process. Bleacher Report was no exception. BR needed to be positioned in such a way as to make it attractive to top buyers—a complicated task considering the saturated .com marketplace. We started with listening to where BR wanted to go, and then we rolled up our sleeves and helped get them there—by creating simple, strategic and powerful sales decks and sales sheets that made BR stand out in the competition. 18 months ... Read More
Food + Beverage | Good Gravy Bakes Creating a delicious brand for Beth Kellerhals has been one of our favorite projects for FierceVentures™. Beth is a professional trained and celebrated pastry chef from the French Pasty School in Chicago, Illinois. She put the LA Pie Hole on the map with her legendary recipes and is now a curated vendor at LA Smorgasbord. Beth turns ordinary biscuits into something extraordinary and is collecting raving fans as her brand grows. Her passion for Good Gravy Bakes is to employ at least 20% of her work force from the homeless population, hence her tagline: Eat good. Do Good.
Special Project Work | AiG Sometimes the work clients ask you to do is more provocative than others. AiG’s courageous CEO wanted to combat recent atheist campaigns with a message of his own. We wrote a friendly, yet unapologetic message and launched it in the biggest media venues on the planet, with total impressions reaching over 17 million. As a result, visits to the AiG website increased significantly. Creative Director Beckie Manley is not afraid of a bold campaign. This project (and others like it) under Beckie’s direction have garnered high profile press in the following places: New York Times ABC World News with Diane Sawyer CNN Anderson Cooper ... Read More
National Branding Work | Mainstreet Beckie and her team branded and crafted the positioning line for Inc. 500 company Mainstreet Capital: investing more than capital. The new brand placed Mainstreet in a state of readiness, allowing them to capitalize on the moment and entertain several multi-million dollar offers at their first public event. Project components National award-winning brand work. Other brands we’ve influenced in this category: MutualBank, Tapstone Energy, Mainstreet Capital, SandRidge Energy, Warner University, Maranatha Baptist University, Hitachi, Revalesio Pharmaceutical, JHM Hotels, 7-J Ranch, Char-Griller, Impact Capital, Kingswell Capital, Fuse Frozen Yogurt franchise. Please email or call for full detailed case studies. Kind words from the ... Read More
University branding | Warner University The combination of day-to-day marketing management with our design and execution of quarterly enrollment campaigns has helped Warner move from economic uncertainly to institutional viability within the last three years. Project components Strategy, research, branding, press kit development, positioning, print, design, outdoor, TV, video, digital, web, photography, mascot illustration, special projects. Other brands we’ve influenced in this category: VCS, Maranatha Baptist University. Please email or call for full detailed case studies. Kind words from one of our university vice presidents: “Our university began working with Beckie on our rebranding campaign in November of 2013. As we set out to create a ... Read More
Destination | Creation Museum Creating a brand for an entity like the Creation Museum was an entirely unique challenge. Branding it, positioning it with “Prepare to believe,” and then marketing and advertising it was some of the most fun our team has ever had. The animated TV spots for the Creation Museum, developed in partnership with Duck Studios in LA, have helped bring in over 2 million visitors to the museum, while stealing hearts and garnering eight international awards. The museum exceeded first-year attendance expectations at 5 months and 5 days and reached its one-millionth visitor before their third year anniversary. Project components Strategy, research, branding, positioning, ... Read More
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