SandRidge

Beckie ManleyWork

Oil + Gas | SandRidge Energy Our strategic approach helped advance this multibillion-dollar brand from #4 to #1 in brand recognition in less than 12 months. “In my 35 years of doing consumer research, I have never seen a company make that kind of a bold move, that quickly.” —Britt Beemer, America’s Research Group. Project components Strategy, research, branding, positioning, photography, copy, internal culture, website design, national award-winning TV, media, and creative work with White Fields, a non-profit organization. Please email or call for a full detailed case study. Kind words from our internationally acclaimed TV production team for SandRidge Energy national TV campaign: “Beckie Manley sits ... Read More

CPG

Beckie ManleyWork

CPG   Beckie Manley and her team have worked with many delicious CPG and food and beverage brands, including Pictsweet, SeaPak Shrimp & Seafood Co., D.L. Jardines, Stellenbosch Vineyards, and Chapsmackers (now in Whole Foods), to name a few. Her team has named products, branded products, designed packaging, helped products make their debut into local and major grocery chains, and advertised products from the Food Network nationally to cable stations locally. A fun project for D.L. Jardines involved the salsa twin-pack strategy for the Super Bowl that helped gain entry into new grocery store chains while doubling per-unit sales. Our copy line “It’s not who’s in the ... Read More

Special Projects | B+B

Beckie ManleyWork

B+B The Fierce team is no stranger to fashion brands. We have created new brands with clients from initial ideas to final approval of actual product samples in the factories of South America. We have created custom plaids and chosen fabrics and leathers in the nooks and crannies of NYC’s fashion houses and photographed and showcased new lines for clients over the years. It is an exciting category and we love it. Jeanie De Beer was the creative director for this brand. Her amazing eye on set crafted these beautiful images, and Fierce, in collaboration with CBF, crafted the “Wear it like a girl” story to match ... Read More

Education | VCS

Beckie ManleyWork

Education | VCS Speaking the language of educators comes naturally for the Fierce team. We’re just as comfortable in the classroom as in the boardroom—with a senior copywriter who spent 15 years in the classroom and a president who has guest lectured to college students on several continents. Our personal experience in the field complements the unique demands of branding an educational institution. Project components Strategy, research, positioning, print, copywriting, design, TV, digital, media, outdoor, and video. Other brands we’ve influenced in this category: Warner University, Maranatha Baptist University. Please email or call for full detailed case studies. Kind words from our client: “Beckie came to us ... Read More

Healthcare | Tift Regional Medial Center

Beckie ManleyWork

Healthcare | Tift Regional Medial Center The Fierce team brings significant healthcare expertise to your brand. Working with companies like Kimberly Clark, AGFA Medical and Tift Regional Hospital have been some of our most rewarding client experiences. This TV, print and digital campaign for Tift Regional Hospital made us believers in TRH as well as in physical therapy. We made their brand healthier and brought new customers in the door with every award-winning TV campaign we did for Tift. Project components Strategy, research, award-winning TV, print, digital, online. Other brands we’ve influenced in this category: Kimberly Clark, St. Francis Hospital System, Southeast Georgia Health System, Coastal Carolina ... Read More

Food + Beverage | Eagle Creek

Beckie ManleyWork

Food + Beverage | Eagle Creek  We are privileged to work with Fierce designers and illustrators every day. The Eagle Creek project was no exception. Andy Heckathorne created these beautiful custom illustrations to help Eagle Creek introduce two exciting new beers. The Eagle Creek can artwork was so powerful that retailers pre-ordered the first 20 cases before they even tasted a drop. This delicious can design had an added bonus—it won a Silver Addy for Eagle Creek. Rock on. Food packaging is one of our favorite special project areas. Do you have an awesome new brand you want to debut to the world? Give us a call. ... Read More

PaceMate™

Beckie ManleyWork

TELEMEDICINE Jason Hale, CEO of PaceMate™, came to Fierce with a big idea. He captured our imagination and vision and together we named his new company PaceMate™, provided the fun “We never miss a beat™” tagline, branded him, created his new website, and provided sales tools. We can’t wait to see what comes next as he pioneers new ideas in the telemedicine space. We love entrepreneurs at Fierce and love to see brands that we believe in take off and fly. Jason tells us all the time that his beautiful and strategic brand is one of his most powerful assets. Check out their site at www.pacemate.com and be ... Read More

Coastal Beverage Company

Beckie ManleyWork

Food + Beverage | Coastal Beverage Company CBC selected Fierce from three competing agencies six months ago to rebrand and reposition their company—and it has been a most excellent adventure ever since. Their executive team was fully engaged and committed to our strategic creative process, and, as a result, we have been able to accomplish truly amazing things on behalf of their brand in our short time together so far. We are excited to reveal some of their new branding and positioning elements here. Their new website launches in mid-April 2016. Be sure to check it out at CoastalBeverageCo.com. The “Beer Squad” team of Fierce people knocked it ... Read More