Brand fiercely with us.

Beckie ManleyBranding, Fierce Strategy + Creative, Uncategorized

Brand fiercely with us. Over the past few months, the Fierce people have had a lot of fun growing and creating new brands. We have named, positioned, and branded two new companies and one existing brand, two on the west coast and one on the east coast. We love that our clients trust us for these important moments. Care Net Pregnancy Center Care Net Pregnancy Center of Coastal Georgia came to us in need of a new name, new logo and new positioning. Together we crafted a brand that will carry them through the next 25 years. Skylark™ | With you on the journey. Untethered Outfitters Untethered Outfitters … Read More

Fierce in the Press: CEO Blog Nation

Beckie ManleyEntrepreneurship, Fierce Strategy + Creative, From the CEO, Uncategorized

Photo credit: Jeremy Tufts, Fierce photoshoot, We Took To The Woods, Greenville, SC Fierce in the press We were excited to see our Founder + CEO quoted in the recent post on CEO Blog Nation, “21 Entrepreneurs Debate If You Can Learn to be an Entrepreneur.” Here is an excerpt: “I have wanted to be an entrepreneur every since I was a little girl. I planned my college degree, the first ten years of my career, and every choice I made during that time with the goal of owning my own company when I felt I was ready and when the time was right. I purposely put … Read More

Fierce Excerpts: The brain in its restful state.

Beckie ManleyFrom the CEO, Uncategorized

Fierce Excerpts: The brain in its restful state. One of our clients used this discussion this morning with his team and we loved it so much, we wanted to share it with you. It comes from The Neuroscience of Change: A Compassion-Based Program for Personal Transformation, by Kelly McGonigal, Ph.D., and summarized from How the brain behaves in its resting state—or, what it does without us even trying. “Resting state” happens whenever the brain is not focused on completing a specific task that requires most of its attention. A resting state can happen when you are relaxed—or bored. The science of mental chatter.  When our brains are at rest, … Read More

Smoke on the Water.

Beckie ManleyUncategorized

*Image from Jeremy Tufts with Southern Cross Pictures. Jeremy took this photo while he was visiting Fierce on St. Simons Island. This shot was taken at Southern Soul Barbecue, one of the most famous local BBQ spots in the Golden Isles. The image of the smoke brought to mind the story featured here in this blog post. One of the things I love most about being in the ad business are the stories we collect over time. Before we take on any new creative endeavor, we do our homework first and often times, this immersion time leads to magical discoveries and moments that we cherish. Each time we … Read More

Fierce Excerpts: The cost of a bad (brand) reputation.

Beckie ManleyUncategorized

*Photo from Joseph Avakian, a friend of Fierce. Now Reading | A Bad Reputation Costs a Company at Least 10% More Per Hire One of the most important segments we include in a Brand Strategy Document for any client is a section related to the important role functional philosophies, internal culture, on-boarding, and brand reputation management play within a company. Harvard Business Review took on the challenge of researching just how much a bad reputation costs. They found that three key factors contribute most to a bad reputation: stability, opportunity for career growth, and the ability to work with a top-notch team. Here’s their approach: To learn more about … Read More