Going Rogue.

brandfiercely1People + things that inspire us

Rogue Films, London, is one of my absolute favorite companies to work with for large TV projects. I have been blessed to work on two major national campaigns with their crew. Check it out! They did this spot for the Super Bowl. Of course they did. They are just that awesome. Here’s some of the work we did with them on behalf of our clients while I was owner and Creative Director of my previous agency: *This work was created by the team at JDA, including Beckie Manley while serving as JDA’s Director of Creative Services (Creative Director), and is owned by SandRidge Energy.

PeopleFronts. Because your consumer is more than just a demo.

brandfiercely1Advertising, Branding, Digital, People + things that inspire us

Today I am exploring Simulmedia, an exciting company that I was recently introduced to owned by serial entrepreneur, Dave Morgan. In their 2014 PeopleFront, they talked about the future of data and how it’s used when buying television time. They introduced the PeopleFront audience to not just the demo, but to the person behind that demo. And they discussed TV’s people-centric future and the tremendous value in reaching the right target with TV. Steve Hasker, Global President of Nielsen, who attended the event said, “Today we are seeing media companies who are very innovative and who are leaning in to using impact outcome based data. We’re seeing … Read More

Fierce Excerpts: A peculiar sort of deliciousness.

brandfiercely1Fierce Excerpts, People + things that inspire us

Now Reading | In the Mix, Women of an Influential Nature Today I was reading the latest edition of In The Mix, titled “Women of an Influential Nature.” I ran into Don Billings who publishes the magazine the other day and he handed me a copy. The publication has a strong following of people who are in the beverage and hospitality industry and it serves as an incredible asset to them. I love perusing through the pages, because I always learn something new. This edition includes features and interviews with legendary female wine makers and leading ladies in the liquor and cocktail business. One of my favorite … Read More

The STAR Foundation.

brandfiercely1FS+C, People + things that inspire us

This past week I had the privilege of attending the STAR Foundation’s board retreat on Little Saint Simons Island. If you are not familiar with the STAR Foundation, check them out here: http://www.starfoundation.org/. STAR’s mission is to teach people how to become financially self-sufficient through an empowering, holistic program of computer, financial and job readiness education. We start with the basic computer skills needed for success in most work environments. From there, the students learn communication, conflict resolution, problem solving and customer service skills to equip them to remain at a job as a valued employee. Finally, we teach students how to manage their money from creating … Read More

Fiercely curious.

brandfiercely1People + things that inspire us

This photo is of children looking through a grate at the San Francisco Art Museum some time in the 1960s. It doesn’t need an explanation. It is so powerful in its simplicity. Let’s all see beyond the obvious and the expected today.

McDonald’s new currency is love.

brandfiercely1Advertising, Communication, People + things that inspire us

A few weeks ago in one of my posts I called attention to the McDonald’s brand and how they are using love (pulled from their ‘I’m lovin’ it’ tagline) as the foundation for their new campaign efforts in 2015. I promised to be paying attention to the execution of this concept and today I saw another TV spot about to air in the Super Bowl. In the ad, McDonald’s revealed its new kind of currency at the counter: love. Instead of paying with money for their fries and apple pie, the guests are asked to call their mom and tell her they love her, give their family … Read More

The Brand Deck Kickstarter Project

brandfiercely1Branding, Entrepreneurship, People + things that inspire us

Brand immersion time with a new client is one of the most exciting times in the branding process. At Fierce, we have trusted tools that we use in these moments of discovery that are tried and true and that we continue to perfect. They help us ask the right questions that lead to excellent dialogue and wonderful insight every time we sit with a new client. One of my favorite questions that always starts an engaged conversation with the executive team is “What is your only-ness as a brand?” Often times when we are done with our brand immersion time and we spend time summarizing what we … Read More

In search of some design inspiration? Here’s a weekend movie list.

brandfiercely1Creative Process, People + things that inspire us

http://www.fastcodesign.com/3041441/22-movies-every-designer-should-watch-on-netflix Looking for something fun and inspirational to do this weekend? Then find the remote and get comfortable because the following is a list (compliments of Fast Company) of movies every designer should watch on Netflix and links to watch them now. Here’s the first dozen with the remaining 10 suggestions in the link above: 1-2. OBJECTIFIED/URBANIZED:  Call it two thirds of director Gary Hustwit‘s Design Trilogy. Objectified fetishizes the obsession behind industrial design. And Urbanized tours the world of urban planning. (Helvetica, arguably his most renowned film, is currently not available on Netflix Instant). Hustwit has a particular talent for digging into the granular thought processes … Read More

Fierceness takes honesty and commitment. A little wisdom from Seth Godin.

brandfiercely1Entrepreneurship, FS+C, People + things that inspire us

Now Reading | What to Do When It’s Your Turn (and it’s always your turn). I received a text from a dear friend tonight with a page from Seth Godin’s new book attached. On page 78, Seth explains how furious is not the same thing as fierce. He explains that being furious is leading with your ego–not your heart. He goes on to say that someone who is furious is unable to create art, to be generous or to see what is actually happening. He is too intent on just defeating his enemy. Here are his thoughts about the leader who displays fierceness: He cares so much … Read More