Jenny Holzer, a creative inspiration and force to be reckoned with.

brandfiercely1People + things that inspire us

I have recently become acquainted with Jenny Holzer. She was a neo-conceptualist born in 1950 whose articulate art forms were type and language. Neo-conceptual art describes art practices in the 1980s and particularly 1990s to date that derive from the conceptual art movement of the 1960s and 1970s. I am in love with her work. “I used language because I wanted to offer content that people—not necessarily art people—could understand,” said Holzer. Jenny spoke the language of truisms which has been described this way: “The language of Truisms, obdurate and internally consistent, heralded a voice that is striking not least for its paradoxical anonymity. Truisms pull no … Read More

On grabbing hold of hot, unreachable stars.

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Leo Burnett always seemed to get it right and this letter is no exception. It doesn’t get more poignant than this. At Fierce, we have adopted this as our personal manifesto and we heed its caution. May we strive for excellence every day—and for those hot, unreachable stars. Leo Burnett – 1967: Let me tell you when I might demand that you take my name off the door: That will be the day when you spend more time trying to make money and less time making advertising – our kind of advertising. When you forget that the sheer fun of ad-making and the lift you get out … Read More

On being a creative person.

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This. This is my heart. I feel this every day—and I love how she articulates it. From Jessica Walsh, Sagmeister & Walsh: “This is the best time in my 20-year career to be a creative person. Everyone always used to say, It’s the work, the work, the work. And it wasn’t. It was the money—this, that and the other thing. Now it’s the work, because it has to be the work. No one has to see our stuff. You have to make stuff people want to see. But nowadays we have this information. We have this data. And creative is always better when it’s specific. That’s what … Read More

Cheering on the USA + our hometown girl.

brandfiercely1Fierce Strategy + Creative, People + things that inspire us

I was excited to learn today that one of the players on the women’s USA World Cup Soccer team is from St. Simons Island, home of our U.S. based Fierce offices. Morgan Brian went to school and played soccer with our new Fierce intern, Ansley. I asked Ansley to write a little blog post about their friendship today as we celebrate the USA team’s amazing victory this weekend. Here is Ansley’s guest post: From hometown hero to international soccer superstar, Morgan Brian has taken the world by “Storm.” Growing up on St. Simons Island with Morgan and playing by her side was a pleasure. Everyone always wanted … Read More

Matilda’s smart little uniform.

brandfiercely1People + things that inspire us

I love this girl. Matilda Kahl, an art director at Saatchi & Saatchi, decided one day that she was going to simplify her life by wearing a uniform every day. Her uniform is simple–black and white with a black leather rosette. So smart. In her recent Harper’s Bazaar article, which has racked up more than 64,000 shares in just one week, Kahl recalled the day she showed up to an important meeting feeling overwhelmed, unprepared and hating her outfit. It didn’t help that the men in attendance appeared casual and confident, while she felt like a sweaty mess. At that moment, she decided to adopt what she calls … Read More

A little Monday inspiration from Steve Jobs.

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“My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. That’s how I see business: Great things in business are never done by one person, they’re done by a team of people.”

Magical and irrational.

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I loved Seth Godin’s blog post from 3.14.15, known famously as Pi day. In case you missed it, here is an excerpt from “Magical and Irrational”: Pi is our most famous irrational number. Not irrational in the sense that it’s a foolish argument, a form of wishing for one thing while doing another. No, pi is irrational in a magical, beautiful sense. It can’t be cropped off and fit into a box. The closer you look at pi, the more you see, forever. And that sort of irrational magic is at the heart of our best work. Meeting spec works fine as long as you’re the only … Read More

The beauty and wonder of curiosity.

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“The important thing is not to stop questioning. Curiosity has its own reason for existing. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of its mystery every day. Never lose a holy curiosity.”  – Albert Einstein

A meaningful memo on life and time and the choices we make.

brandfiercely1People + things that inspire us

From Patrick Pichette, Google’s CFO: After nearly 7 years as CFO, I will be retiring from Google to spend more time with my family. Yeah, I know you’ve heard that line before. We give a lot to our jobs. I certainly did. And while I am not looking for sympathy, I want to share my thought process because so many people struggle to strike the right balance between work and personal life. This story starts last fall. A very early morning last September, after a whole night of climbing, looking at the sunrise on top of Africa – Mt Kilimanjaro. Tamar (my wife) and I were not … Read More