Solving the mystery of your marketing budget 

brandfiercely1Fierce Strategy + Creative, From the CEO, Marketing budgets

Solving the mystery of your marketing budget  Curious how much you should invest in marketing? In this blog post, we share some great information to help you make a good financial decision. We love this article from Deloitte and the Wall Street Journal on how to plan budgets that are right for both your brand and your industry: http://deloitte.wsj.com/cmo/2017/01/24/who-has-the-biggest-marketing-budgets/ Here’s a short excerpt: Marketing budgets now comprise 11 percent of total company budgets on average, up slightly from 10.4 percent in February 2012, when the CMO Survey first asked this question. Consumer packaged goods companies allocate by far the largest percent of total company budget to marketing … Read More