What’s in a name? Everything.

brandfiercely1Branding, FS+C

I was first introduced to the word fierce from a line in Shakespeare’s A Midsummer Night’s Dream, “Though she be but little, she is fierce.” As a lover of the play itself and of Shakespeare, it resonated with me right away and I claimed it as my own. Over the years, it has become a part of my everyday language and as such, a part of our client’s language and expectations. Just recently I received a wonderful note from a creative partner that said “I hope this week is starting off fast, fierce and furious for you.” I have studied its origins and meanings and usage in … Read More

People have a hard time accepting anything that overwhelms them.

brandfiercely1From the CEO, FS+C

As a Dylan fan, I enjoyed reading this article today called “Bob Dylan on Sacrifice, the Unconscious Mind, and How to Cultivate the Perfect Environment for Creative Work.” Some of my favorite lines were Muriel Rukeyser’s beautiful definition of poetry: “an art that relies on the moving relation between individual consciousness and the world.” “Bob Dylan values that unconscious aspect of creativity far more than rational deliberation, speaking to the idea that the muse cannot be willed, only welcomed — a testament to the role of unconscious processing in the psychological stages of creative work.” And last, but not least: “People have a hard time accepting anything … Read More

A sheep upon arrival. A lion upon release.

brandfiercely1Entrepreneurship, From the CEO, FS+C

I don’t remember when I was first introduced to the Desiderata but I love many of its reminders and lessons. The most poignant one to me in recent months is this: Exercise caution in your business affairs; for the world is full of trickery. Here is the poem in its entirety, by Max Ehrmann, 1927. The Desiderata Go placidly amid the noise and haste, and remember what peace there may be in silence. As far as possible without surrender be on good terms with all persons. Speak your truth quietly and clearly; and listen to others, even the dull and ignorant; they too have their story. Avoid … Read More

Businesses + Societal Issues: Are Corporations Responsible?

brandfiercely1From the CEO, FS+C

Interesting article from Forbes that was posted by a friend today: “We predict that 2015 will mark the beginning of a long-term transition of the role and purpose of the world’s largest public companies and the value chains they control. This shift will start with an acknowledgment that despite years of implementing initiatives designed to make the companies more “responsible,” real progress on climate change and other global issues has remained incremental. The new imperative for business leaders will be to embrace the idea that the viability of their businesses depends on solving the world’s most pressing societal issues.” Read the article here: http://www.forbes.com/sites/forbesleadershipforum/2014/12/04/in-the-future-companies-will-survive-only-if-they-help-solve-big-social-problems/

16 Boardwalk still takes the cake.

brandfiercely1Branding, FS+C

We are loving these creative work spaces featured in Fast Company. But we love 16 Boardwalk the best. Check out the awesome workspace designed by Beckie Manley here: www.16boardwalk.com. http://www.fastcodesign.com/3028116/13-creative-workspaces-of-codesign-readers#1

Swiss Miss: 2013

brandfiercely1Branding, From the CEO, FS+C

I’m excited to be packing my bags for Switzerland this weekend! I have a classroom full of students from over 7 different countries at the University of Nations ready to learn about branding and I’m eager to learn all that I can from them. I have been fortunate enough to teach previous classes in Hawaii and one via Skype in Nigeria—both of which were amazing experiences. We are preparing notebooks full of branding materials, case studies, and tools for the students as they venture out into the exciting world of marketing. I know I will bring home lots of new international friends, an introduction to the beautiful … Read More