A sheep upon arrival. A lion upon release.

brandfiercely1Entrepreneurship, From the CEO, FS+C

I don’t remember when I was first introduced to the Desiderata but I love many of its reminders and lessons. The most poignant one to me in recent months is this: Exercise caution in your business affairs; for the world is full of trickery. Here is the poem in its entirety, by Max Ehrmann, 1927. The Desiderata Go placidly amid the noise and haste, and remember what peace there may be in silence. As far as possible without surrender be on good terms with all persons. Speak your truth quietly and clearly; and listen to others, even the dull and ignorant; they too have their story. Avoid … Read More

Businesses + Societal Issues: Are Corporations Responsible?

brandfiercely1From the CEO, FS+C

Interesting article from Forbes that was posted by a friend today: “We predict that 2015 will mark the beginning of a long-term transition of the role and purpose of the world’s largest public companies and the value chains they control. This shift will start with an acknowledgment that despite years of implementing initiatives designed to make the companies more “responsible,” real progress on climate change and other global issues has remained incremental. The new imperative for business leaders will be to embrace the idea that the viability of their businesses depends on solving the world’s most pressing societal issues.” Read the article here: http://www.forbes.com/sites/forbesleadershipforum/2014/12/04/in-the-future-companies-will-survive-only-if-they-help-solve-big-social-problems/

Q + A on Project Management. You live—and you learn.

brandfiercely1Creative Process, From the CEO

I’ve been in the ad business for a long time. And every once in a while I get asked questions about how I’ve handled situations over the years. Here are the most recent three and my candid answers: How did you handle an unexpected problem that happened during your last project? Every project has unexpected issues that come up. You have to be prepared from the start for these problems so they don’t derail you midway. Give your team extra time, extra budget, and manage your client expectations carefully each day. One project we did recently was for a special-order lunch box that was going to be … Read More

An Evening with Chef Andrew Bouley.

brandfiercely1From the CEO, People + things that inspire us

Last week, I had the most delightful experience. Chef Andrew Bouley and his lovely girlfriend Stephani came into our home and prepared a special and delicious meal for us. Andrew had reached out just a few weeks prior to let us know that his company, Urban Earth Consulting, was new to St. Simons Island. He wanted to collaborate his food and beverage consulting services with our marketing, advertising, and media services. Andrew is a Harvard Grad and a trained personal chef with experience at the Greenbrier and Sea Island, and after exchanging a few emails, he asked if he might offer us a private chef dinner experience. … Read More

You can’t steal my heart.

brandfiercely1Entrepreneurship, From the CEO

I watched Maleficent this weekend and was struck by the simple, universal truths that sometimes cut through a Disney script. When someone cuts away and steals your wings, thinking that this act will somehow steal away the magic or the love or the kindness inside of you, then they never truly knew or understood your heart. Wings—like Maleficent’s—always find their way home. {  My heart. Tim and Jack Rude. }

An open letter to the women of JDA and to women everywhere.

brandfiercely1From the CEO

I love the new campaign that Special K is promoting right now. Special K has consistently done great marketing that is often overlooked. I have always loved their line “what will you gain when you lose”. So strong and so positive. They have been taking good care of women for a while—yet with an expectation that women also be healthy and take care of themselves as well with their products. They have a new campaign right now that is out to “end fat talk.” Below is the link. I am so glad to see it getting some good traction—it is well deserved. As JDA women, you have … Read More

The answer is no. But yes.

brandfiercely1Advertising, Branding, Creative Process, Featured, From the CEO

Flashback Friday. Previously a guest blog post on the Black Sheep Agency blog. One of the questions new clients always love to ask in that first meeting is: “Do you have any prior experience in our particular field?” In the early days of my career, this question would easily intimidate me, especially if my answer was no. These days it no longer frightens me, because after 20 years of experience, I know the secret to success with great brands, products, services and ideas is the creative process. One of my favorite things about the creative process is that it’s constantly evolving. It’s a living, breathing magical force … Read More

Swiss Miss: 2013

brandfiercely1Branding, From the CEO, FS+C

I’m excited to be packing my bags for Switzerland this weekend! I have a classroom full of students from over 7 different countries at the University of Nations ready to learn about branding and I’m eager to learn all that I can from them. I have been fortunate enough to teach previous classes in Hawaii and one via Skype in Nigeria—both of which were amazing experiences. We are preparing notebooks full of branding materials, case studies, and tools for the students as they venture out into the exciting world of marketing. I know I will bring home lots of new international friends, an introduction to the beautiful … Read More