by Beckie Manley | Oct 18, 2016 | Fierce Strategy + Creative, From the CEO
Fierce Strategy + Creative is not your average bear. Fierce as a company breaks down into four distinct parts that make us whole. Fierce, which services our larger national and international brands, FierceVentures™ which helps us build new entrepreneurial brands,...
by Beckie Manley | Aug 29, 2016 | Fierce Strategy + Creative, From the CEO
*Image from CNN.com, Albert Einstein The myth of genius. As a creative director, you will rarely hear me call a fellow creative soul a genius. I can remember the times I have very clearly in my mind and I could barely count them on the fingers of one hand....
by Beckie Manley | Aug 10, 2016 | Entrepreneurship, Fierce Excerpts, Fierce Strategy + Creative, From the CEO
*Image provided by Jago Illustrations. Check out his amazing work here: https://jago-silver.squarespace.com/ When the going gets rough. There have been times in my three entrepreneurial adventures over the past 15 years where things have not gone as planned. When you...
by Beckie Manley | Jul 18, 2016 | Branding, Company Culture, Fierce Strategy + Creative, From the CEO
*Image from LoveIsTheLighter.com Successful global companies share common traits. Successful global companies don’t just happen. They are born from intentional and purposeful strategy, clarity of mission, disciplined focus and a whole lot of courage—starting...
by Beckie Manley | Jul 5, 2016 | Entrepreneurship, Fierce Excerpts, Fierce Strategy + Creative, From the CEO
*Image from charity: water of Scott Harrison holding his signature yellow jug. NPR’s “From Scratch”, the show about the entrepreneurial life. I love listening to educational radio programs and as an entrepreneur and brand strategist for entrepreneurial brands,...
by Beckie Manley | Jun 14, 2016 | Advertising, Digital, Fierce Strategy + Creative, From the CEO
*Delightful illustration provided by Dan Stevenson. Check out his work here: www.disillustration.com Thanks, Dan, for sharing your magic with us. Fierce is not your average bear. Has your brand ever earned a 47.3% eyes-on-rate for an email marketing campaign? Or a...