Fierce’s CEO shares what it means to have a strategic brand partner.

brandfiercely1Fierce Strategy + Creative, From the CEO

Fierce Strategy + Creative

*Image used with permission from Ellen Silverman. www.ellensilverman.com  We love to see the brands we serve grow. One of the biggest things that gets us excited at Fierce is when clients tell us that their numbers are up, their employees are sharing that they feel reinspired by their newly crafted core values, their company is experiencing a level of growth they didn’t know was possible, a board of directors meeting was shorter than expected because performance continues to be so strong—or that they were simply able to make a tough call with confidence because they used their brand as their compass and trusted their strategy. All of this comes … Read More

A sunshiny brand immersion story with Pictsweet Vegetables.

brandfiercely1Client Highlights, Creative Process, From the CEO

*Image generously shared with us from the awesome Libby Williams. See her work here: libbywilliamsphotographs.com At Fierce, we work hard to elevate brands. And elevating brands demands the very best from our highly strategic creative process. It requires both personal brand immersion time and intense and intimate strategy sessions with the executive teams of each brand we touch—and it always means a visit to our client’s headquarters. All of our brand immersion stories are my favorite. But today I want to share a story about my time with Pictsweet Vegetables. As we began to do our due diligence with Pictsweet, they told us that their products were … Read More

Wonderful people are made, not born. (NYT)

brandfiercely1From the CEO, People + things that inspire us

*Image from http://www.arkprojectnow.com/ from TODAY I just loved the article by David Brooks in the New York Times this morning called “The Moral Bucket List.” It instantly grabbed my attention and my heart because as one human being to another, I watch for the very same things in people that the author was intrigued by, and I ask myself the same curious questions. What makes people good? What makes people kind? And how can we all be more like them? At Fierce, we have taken this exploration to heart and have established kindness as a core value for our company and we hold each other to this standard daily—with ourselves, each other, … Read More

The Bear + The Bolt.

brandfiercely1Fierce Excerpts, Fierce Strategy + Creative, From the CEO

Reading up on our industry and on all the fun and fascinating stories we come across every day is one of our favorite things to do at Fierce. We learn so many new and interesting things and this blog is the place where we like to share them with you. We have put together “Fierce Excerpts” which are short parts and pieces of longer articles that allow you to skim the highlights quickly with the option to read the entire article at another time. Some of our favorite places to find inspiration are Harvard Business Review, Entrepreneur, Adweek, Brain Pickings, NPR, TED Radio Hour, Fast Company and many more. We are … Read More

Build pockets of stillness into your life. (brainpickings.org)

brandfiercely1Fierce Strategy + Creative, From the CEO, People + things that inspire us

*Image is one of Maurice Sendak’s vintage posters celebrating the job of reading, featured in Maria Popova’s post. Now Reading | BrainPickings.org One of my favorite sources of inspiration comes from Maria Popova who writes brainpickings.org. She started her blog seven years ago and today it has millions of readers and has been included in the Library of Congress digital archive of “materials of historical importance.” Pretty amazing. In her latest post, she takes a moment to reflect on the past seven years and all the things she has learned from her research, writing, reading—and living. Allow yourself the uncomfortable luxury of changing your mind. Cultivate that capacity for “negative capability.” We live … Read More

The answer is no. But yes.

brandfiercely1Creative Process, Fierce Strategy + Creative, From the CEO

(A guest blog post written by Beckie Manley, Founder + Idea Chief of Fierce Strategy +Creative, for Black Sheep Agency, Houston, Texas.) The answer is no. But yes.  One of the questions new clients always love to ask in that first meeting is: “Do you have any prior experience in our particular field?” In the early days of my career, this question would easily intimidate me, especially if my answer was no. It doesn’t any more, because after 20+ years of experience, I know with confidence the secret to success with great brands, products, services and ideas: a highly strategic creative process. One of my favorite things about the … Read More

Findings from one of the longest running studies on happiness.

brandfiercely1Fierce Strategy + Creative, From the CEO, People + things that inspire us

*Image from Pintrest Today I took some time to listen to the TED talk by Robert Waldinger on what makes a good life. He pulls his three main lessons from one of the longest running studies on happiness that was started back at Harvard over 75 years ago. The Harvard Study of Adult Development has tracked the lives of 268 men, year after year, asking about their work, their home lives, their health, and of course asking all along the way without knowing how their life stories were going to turn out. Robert is the fourth director of this research study. Ultimately what they have learned to date is that the good … Read More

Fierce Excerpts: Closing the strategy-to-execution gap. (HBR)

brandfiercely1Fierce Excerpts, Fierce Strategy + Creative, From the CEO

*Image and graph below from HBR. Now Reading | Only 8% of Leaders are Good at Both Strategy and Execution. (HBR) According to HBR, a 2013 survey of nearly 700 executives across a variety of industries asked respondents to rate the effectiveness of the top leaders of their companies. Only 16% of top leaders were rated very effective at either strategy or execution. Only 8% were very effective at both, while 63% were rated neutral or worse on at least one dimension. We believe so strongly in strategy, both business strategy and even more specifically, brand strategy, that we put the word in the name of our company—and led with it over … Read More

Fierce Excerpts: On why compassion is necessary for the survival of the human race.

brandfiercely1Fierce Excerpts, Fierce Strategy + Creative, From the CEO

Now Listening | Just a Little Nicer, the TED Radio Hour. Whenever I travel, I try to catch up on podcasts from NPR’s This American Life or Planet Money or from my new favorite series, the TED Radio Hour. The latest episode I listened to was all about compassion titled, “Just a Little Nicer.” The title drew my attention because kindness is a core value at Fierce—we strive to keep it at the center of everything we do because we believe it’s a corporate difference maker. We’re always in search of new insights and understanding on how kindness can make a difference both in our personal lives and in business. Each … Read More

On romanticizing stress.

brandfiercely1Fierce Strategy + Creative, From the CEO

I have worked with business partners in the past who started each conversation reciting all the meetings they had endured so far that day and all the meetings they still had to fit in before claiming a modest 4 hours of sleep and starting the self-imposed madness all over again the next day. Their busy schedule was a badge of honor.