Fierce Excerpts: The brain in its restful state.

brandfiercely1From the CEO, Uncategorized

Fierce Excerpts: The brain in its restful state. One of our clients used this discussion this morning with his team and we loved it so much, we wanted to share it with you. It comes from The Neuroscience of Change: A Compassion-Based Program for Personal Transformation, by Kelly McGonigal, Ph.D., and summarized from barexammind.com. How the brain behaves in its resting state—or, what it does without us even trying. “Resting state” happens whenever the brain is not focused on completing a specific task that requires most of its attention. A resting state can happen when you are relaxed—or bored. The science of mental chatter.  When our brains are at rest, … Read More

Happy Fierce Year

brandfiercely1Company Culture, Fierce Strategy + Creative, From the CEO

Grateful for 2016 For 366 days in 2016, thanks to a leap year, I woke up, hugged my family, stopped by Starbucks for my coffee and said hello to friends and colleagues, drove my car to the office, worked hard to effect change in the world with our employees, creative partners, and clients through Fierce and Velvet, came home, enjoyed a late dinner with my family, worked some more, and then fell asleep in a comfortable and warm bed. I am so blessed for all the simple miracles that exist in that routine every day. A roof over my head, a car that I feel safe in, … Read More

Introducing the Sleuth Society

brandfiercely1Bear Sightings, Branding, Fierce Strategy + Creative, From the CEO

Let’s grow Fierce together At Fierce, we love new business leads who come to us because they’ve heard great things about our work or about the Fierce people from a friend. A warm introduction always allows us to begin a working relationship, and ultimately a wonderful new friendship, on a strong foundation of trust and confidence right from the start. It helps us more efficiently accomplish our mission of doing mighty work with excellence for the brands that we serve—and as a result, effecting change in our world. Fierce has created the Sleuth Society Neilson data continues to show that people are 4 times more likely to … Read More

Happy birthday, Fierce.

brandfiercely1Fierce Strategy + Creative, From the CEO

*A very special thank you to Jeremy Tufts with Southern Cross Pictures for the photo. A fond memory of a very Fierce evening in Napa. Thankful for two Fierce years.  As Fierce Strategy + Creative pauses to celebrate its second year and begin its third, we are so grateful for everyone who makes Fierce fierce. Today we want to take a moment and say thank you to some of the people who make us special—and the clients who we’re privileged to serve. Cheers to 2—and here’s to many, many more. Thank you Colby, Karen, Andy, Jeremy, Misty, Danielle, Ryan, and Tim. Thank you for your fierce passion, … Read More

The mythical spirit of a genius.

brandfiercely1Fierce Strategy + Creative, From the CEO

*Image from CNN.com, Albert Einstein The myth of genius. As a creative director, you will rarely hear me call a fellow creative soul a genius. I can remember the times I have very clearly in my mind and I could barely count them on the fingers of one hand. Geniuses exist—like Einstein, but I hold that word sacred. For me, there has always been something about the label of genius that discredits hard work, academic study, practice, passion, problem solving, consistency, persistence, enthusiasm, intelligence, and the honest daily pursuit of excellence—everything I believe creativity to be at its very core. Like the term guru, it has always felt trendy and … Read More

Dealing with the unexpected highs and lows of entrepreneurship—and caring for people.

brandfiercely1Entrepreneurship, Fierce Excerpts, Fierce Strategy + Creative, From the CEO

*Image provided by Jago Illustrations. Check out his amazing work here: https://jago-silver.squarespace.com/  When the going gets rough. There have been times in my three entrepreneurial adventures over the past 15 years where things have not gone as planned. When you are a business owner, an employer, and a business partner, people will disappoint you, people’s actions will shock you and break your heart, and sometimes—things just don’t go the way you thought they would. How you react in these moments is what matters above everything else. It defines and shapes the future of your brand—and it defines and shapes you as a person. Five strategies to help you … Read More

HBR: Common traits that lead to global business success.

brandfiercely1Branding, Company Culture, Fierce Strategy + Creative, From the CEO

*Image from LoveIsTheLighter.com Successful global companies share common traits. Successful global companies don’t just happen. They are born from intentional and purposeful strategy, clarity of mission, disciplined focus and a whole lot of courage—starting right from day one. I was watching a little Harvard Business Review video recently that called out seven characteristics successful global companies have in common. HBR found from their research that it’s usually the internal capabilities of a company that make or break international endeavors, not just the external conditions of new markets. I did a little research on each of the seven traits and their most basic definitions so I could personally measure our own Fierce brand against them. Seven characteristics successful companies demonstrate.  … Read More

The fascinating stories of how entrepreneurs get started.

brandfiercely1Entrepreneurship, Fierce Excerpts, Fierce Strategy + Creative, From the CEO

*Image from charity:  water of Scott Harrison holding his signature yellow jug. NPR’s “From Scratch”, the show about the entrepreneurial life. I love listening to educational radio programs and as an entrepreneur and brand strategist for entrepreneurial brands, I’m a big fan of NPR’s “From Scratch”, the show about the entrepreneurial life. As I was driving back from a Fierce meeting up in SC this weekend, I heard the episode that featured Scott Harrison, founder of charity:  water and Dan Yates, Co-Founder of Opower. Both of their stories got me excited. Here are a few excerpts of things I learned as I listened. What I loved about … Read More

Fierce gets a powerful 47.3% open rate for email marketing campaign.

brandfiercely1Advertising, Digital, Fierce Strategy + Creative, From the CEO

*Delightful illustration provided by Dan Stevenson. Check out his work here:  www.disillustration.com Thanks, Dan, for sharing your magic with us.  Fierce is not your average bear.  Has your brand ever earned a 47.3% eyes-on-rate for an email marketing campaign? Or a 5.5% active response rate? Our team of brand strategists, writers, designers and digital partners have crafted a formula for success—and our analytics are speaking for themselves. By working with a strategic partner like Fierce, you can see the same rates of success for your company. An excerpt from our most recent email campaign: A Fierce team of people who get what’s at stake for your brand.  With this highly strategic, highly targeted, visually … Read More