*Photo of Fierce founder Beckie Manley with Fierce creative Clay Caldwell in our GA office. We are so excited to have Clay Caldwell working with the Fierce people. He joins us from our Georgia based office where he lives with his wife and son. Look for a blog post soon introducing his work, his experience, and how his exceptional design skills are helping to lead Fierce to do great and mighty things for our clients. Rock on.
At Fierce, we believe that kindness is a corporate difference maker. In fact, we believe this so strongly that all of our core values as a company revolve around this key concept. So if kindness is a corporate difference maker, what does it look like in the day-to-day? Entrepreneur Magazine is a source for many, many articles that tie kindness to business and leadership success. In one of their recent articles, they discussed kindness and how to practice it. Here is an excerpt of what they shared. Kindness is: Gratitude and reverence. Be reverent and grateful for all of life. This manifests as unconditional love and respect for oneself and all other beings. … Read More
*image from www.td.com Now Reading | Corporate mindfullness is bullsh*t: Zen or no Zen, you’re working harder and being paid less. (—from Salon) This article is long and intense but I appreciated the perspective as an employer and business owner. Authors Ronald Purser and Edwin Ng say that mindfullness matters, “but make no mistake: corporations are co-opting the idea to disguise the ways they kill us.” I have my own opinions, but I was curious on their take. I have pulled out some key excerpts to their argument below. To begin, mindfullness is defined this way: Noun: a mental state achieved by focusing one’s awareness on the present moment, … Read More
*Image by Dalton Rooney. Have you ever heard of Story Corps.? It’s pretty darn cool. I just discovered it today thanks to TED Radio Hour, a new infatuation. StoryCorps’ mission is to provide people of all background and beliefs with the opportunity to record, share, and preserve the stories of our lives. “We do this to remind one another of our shared humanity, to strengthen and build the connections between people, to teach the value of listening, and to weave into the fabric of our culture the understanding that everyone’s story matters. At the same time, we are creating an invaluable archive for future generations.” Here’s a … Read More
One of the things I truly love to do when I travel is listen to audio books (my most recent was Go Set a Watchman) or NPR’s “This American Life” (my most recent was Petty Tyrant) or some kind of interesting and educational podcast. I am constantly learning by doing this and it exposes me to so many wonderful stories. The TED Radio Hour podcast that made it into the cue today kept me enthralled while I was traveling back from Jacksonville, Florida. It was about the power of social media. But not the kind of power we typically think of such as reach or influence or voice. This talk … Read More
*Photo thanks to the awesome Matt Ramage with studiodyxe.com. From time to time we love to feature the Fierce people on our blog so you can get to know our awesome team. Today we are featuring our Founder + Idea Chief, Beckie Manley. Previously, as Owner and President + CD of JDA, Beckie’s strong and intuitive leadership guided her agency’s forward momentum and sustained growth for almost a decade. Under her watch, JDA was recognized on the Inc. 5000 list as one of the nation’s fastest growing companies, and it replaced Droga5—an agency over 4x its size—as the agency of record for a multibillion-dollar client. With over 20 years in … Read More
*Photo source: http://www.hexanine.com/zeroside/qa-with-alina-wheeler-on-designing-brand-identity-4th-edition/ If you spend much time with Fierce, you know that we value strategy above all else in each of our creative endeavors. Brand strategy is a phrase you will hear often around our offices. In the late 1950s, Charles Eames said that only when you get into the problem and the problem becomes clear, can creativity take over. We believe that creativity is then a fierce and magical discipline—one that can visually and verbally express strategic direction. I saw this article pop up today in my news feed from HBR and I appreciated the simple reminders it brought as it relates specifically to business strategy. It talks about the importance of radical … Read More
Tonight was such a fun night. As I sit down with my laptop to write this, I have a smile on my face and a grateful heart. When we first established the new branding for Fierce Strategy + Creative, we shared it over dinner at the bar with some of our friends at Chef Dave Snyder’s Halyards restaurant on St. Simons Island. Allison Nunis—musician, bar tender and mixologist extraordinaire—especially loved the bear illustration and said she would let it inspire a rocking Fierce cocktail. Allison texted us this weekend and said the cocktail was ready to taste. When we sat down at the bar, she shared with … Read More
It’s been a busy few weeks for the Fierce people. Our new website went live last week and we are very excited to debut http://www.brandfiercely.com. Thanks to all the amazing people who helped make it happen. Most importantly, Eric Whitlock, Steve Koenemann, Karen Hansel, Tom Mullen, Vincent, and Andy Heckathorne. Grateful every day to be surrounded by funny, generous, smart, and creative people. We also moved into new office space. If you are ever on St. Simons Island, stop by for a drink with the bear. 400 Main Street, Cottage #6, Suite A, St. Simons Island, GA 31522 Rock on.