Fierce Excerpts: Mindfullness at work—does it really make a difference?

Beckie ManleyCompany Culture, Fierce Excerpts, Fierce Strategy + Creative

*image from www.td.com Now Reading | Corporate mindfullness is bullsh*t: Zen or no Zen, you’re working harder and being paid less. (—from Salon) This article is long and intense but I appreciated the perspective as an employer and business owner. Authors Ronald Purser and Edwin Ng say that mindfullness matters, “but make no mistake: corporations are co-opting the idea to disguise the ways they kill us.” I have my own opinions, but I was curious on their take. I have pulled out some key excerpts to their argument below. To begin, mindfullness is defined this way:  Noun: a mental state achieved by focusing one’s awareness on the present moment, … Read More

Interview someone today with the StoryCorps app and share the power of a story.

Beckie ManleyFierce Strategy + Creative, People + things that inspire us, Science, Research + Technology, Storytelling

*Image by Dalton Rooney. Have you ever heard of Story Corps.? It’s pretty darn cool. I just discovered it today thanks to TED Radio Hour, a new infatuation. StoryCorps’ mission is to provide people of all background and beliefs with the opportunity to record, share, and preserve the stories of our lives. “We do this to remind one another of our shared humanity, to strengthen and build the connections between people, to teach the value of listening, and to weave into the fabric of our culture the understanding that everyone’s story matters. At the same time, we are creating an invaluable archive for future generations.” Here’s a … Read More

The five Facebook likes most indicative of high intelligence. (TED Radio Hour)

Beckie ManleyFierce Strategy + Creative, From the CEO, Science, Research + Technology

One of the things I truly love to do when I travel is listen to audio books (my most recent was Go Set a Watchman) or NPR’s “This American Life” (my most recent was Petty Tyrant) or some kind of interesting and educational podcast. I am constantly learning by doing this and it exposes me to so many wonderful stories. The TED Radio Hour podcast that made it into the cue today kept me enthralled while I was traveling back from Jacksonville, Florida. It was about the power of social media. But not the kind of power we typically think of such as reach or influence or voice. This talk … Read More

Hello, Fierce.

Beckie ManleyFierce Strategy + Creative, From the CEO, The Fierce People

*Photo thanks to the awesome Matt Ramage with studiodyxe.com. From time to time we love to feature the Fierce people on our blog so you can get to know our awesome team. Today we are featuring our Founder + Idea Chief, Beckie Manley. Previously, as Owner and President + CD of JDA, Beckie’s strong and intuitive leadership guided her agency’s forward momentum and sustained growth for almost a decade. Under her watch, JDA was recognized on the Inc. 5000 list as one of the nation’s fastest growing companies, and it replaced Droga5—an agency over 4x its size—as the agency of record for a multibillion-dollar client. With over 20 years in … Read More

Is your business strategy smart or just non-stupid? HBR wants to know.

Beckie ManleyFierce Strategy + Creative

*Photo source: http://www.hexanine.com/zeroside/qa-with-alina-wheeler-on-designing-brand-identity-4th-edition/ If you spend much time with Fierce, you know that we value strategy above all else in each of our creative endeavors. Brand strategy is a phrase you will hear often around our offices. In the late 1950s, Charles Eames said that only when you get into the problem and the problem becomes clear, can creativity take over. We believe that creativity is then a fierce and magical discipline—one that can visually and verbally express strategic direction. I saw this article pop up today in my news feed from HBR and I appreciated the simple reminders it brought as it relates specifically to business strategy. It talks about the importance of radical … Read More

The Fierce cocktail: Honey and the Good Thyme Bear

Beckie ManleyBear Sightings, Fierce Strategy + Creative, From the CEO

Tonight was such a fun night. As I sit down with my laptop to write this, I have a smile on my face and a grateful heart. When we first established the new branding for Fierce Strategy + Creative, we shared it over dinner at the bar with some of our friends at Chef Dave Snyder’s Halyards restaurant on St. Simons Island. Allison Nunis—musician, bar tender and mixologist extraordinaire—especially loved the bear illustration and said she would let it inspire a rocking Fierce cocktail. Allison texted us this weekend and said the cocktail was ready to taste. When we sat down at the bar, she shared with … Read More

Fierce goes live + settles down.

Beckie ManleyFierce Strategy + Creative

It’s been a busy few weeks for the Fierce people. Our new website went live last week and we are very excited to debut http://www.brandfiercely.com. Thanks to all the amazing people who helped make it happen. Most importantly, Eric Whitlock, Steve Koenemann, Karen Hansel, Tom Mullen, Vincent, and Andy Heckathorne. Grateful every day to be surrounded by funny, generous, smart, and creative people. We also moved into new office space. If you are ever on St. Simons Island, stop by for a drink with the bear. 400 Main Street, Cottage #6, Suite A, St. Simons Island, GA 31522 Rock on.

Cheering on the USA + our hometown girl.

Beckie ManleyFierce Strategy + Creative, People + things that inspire us

I was excited to learn today that one of the players on the women’s USA World Cup Soccer team is from St. Simons Island, home of our U.S. based Fierce offices. Morgan Brian went to school and played soccer with our new Fierce intern, Ansley. I asked Ansley to write a little blog post about their friendship today as we celebrate the USA team’s amazing victory this weekend. Here is Ansley’s guest post: From hometown hero to international soccer superstar, Morgan Brian has taken the world by “Storm.” Growing up on St. Simons Island with Morgan and playing by her side was a pleasure. Everyone always wanted … Read More

Fear is not an option.

Beckie ManleyFierce Strategy + Creative

I am listening to an audio book by Diane Von Furstenberg as I am traveling this week on business. It is a memoir of her rich and glamorous life as a fashion entrepreneur and icon. There is a lot about the book that is frivolous but the first section where she talks about her mother truly resonated with me at this moment in my life. I was amazed to learn that her mother had been a prisoner of the Nazi war camps and I was touched by her courage and spirit during and after that agonizing time. She would tell Diane all the time that “fear is … Read More