by Beckie Manley | Feb 16, 2017 | Fierce Strategy + Creative
What’s in a name? Everything. The process of crafting the exact right name is rigorous—reviewing competitive analyses; crafting brand strategy; establishing brand positioning; unleashing pure, uninhibited curiosity; navigating the agony and exhilaration of name...
by Beckie Manley | Jan 2, 2017 | Company Culture, Fierce Strategy + Creative, From the CEO
Grateful for 2016 For 366 days in 2016, thanks to a leap year, I woke up, hugged my family, stopped by Starbucks for my coffee and said hello to friends and colleagues, drove my car to the office, worked hard to effect change in the world with our employees, creative...
by Beckie Manley | Nov 11, 2016 | Bear Sightings, Branding, Fierce Strategy + Creative, From the CEO
Let’s grow Fierce together At Fierce, we love new business leads who come to us because they’ve heard great things about our work or about the Fierce people from a friend. A warm introduction always allows us to begin a working relationship, and ultimately a wonderful...
by Beckie Manley | Oct 31, 2016 | Fierce Strategy + Creative, From the CEO
*A very special thank you to Jeremy Tufts with Southern Cross Pictures for the photo. A fond memory of a very Fierce evening in Napa. Thankful for two Fierce years. As Fierce Strategy + Creative pauses to celebrate its second year and begin its third, we are so...
by Beckie Manley | Oct 18, 2016 | Fierce Strategy + Creative, From the CEO
Fierce Strategy + Creative is not your average bear. Fierce as a company breaks down into four distinct parts that make us whole. Fierce, which services our larger national and international brands, FierceVentures™ which helps us build new entrepreneurial brands,...
by Beckie Manley | Sep 9, 2016 | Branding, Fierce Strategy + Creative
*Photo by Kristen Eisenhauer, featured on Huffington Post TED talks about the power of branding. If you’ve ever visited our blog before, you know by now that we’re big fans of lots of great podcasts, including the TED Radio Hour. We were listening to a great one the...
