The fascinating stories of how entrepreneurs get started.

brandfiercely1Entrepreneurship, Fierce Excerpts, Fierce Strategy + Creative, From the CEO

*Image from charity:  water of Scott Harrison holding his signature yellow jug. NPR’s “From Scratch”, the show about the entrepreneurial life. I love listening to educational radio programs and as an entrepreneur and brand strategist for entrepreneurial brands, I’m a big fan of NPR’s “From Scratch”, the show about the entrepreneurial life. As I was driving back from a Fierce meeting up in SC this weekend, I heard the episode that featured Scott Harrison, founder of charity:  water and Dan Yates, Co-Founder of Opower. Both of their stories got me excited. Here are a few excerpts of things I learned as I listened. What I loved about … Read More

Fierce gets a powerful 47.3% open rate for email marketing campaign.

brandfiercely1Advertising, Digital, Fierce Strategy + Creative, From the CEO

*Delightful illustration provided by Dan Stevenson. Check out his work here:  www.disillustration.com Thanks, Dan, for sharing your magic with us.  Fierce is not your average bear.  Has your brand ever earned a 47.3% eyes-on-rate for an email marketing campaign? Or a 5.5% active response rate? Our team of brand strategists, writers, designers and digital partners have crafted a formula for success—and our analytics are speaking for themselves. By working with a strategic partner like Fierce, you can see the same rates of success for your company. An excerpt from our most recent email campaign: A Fierce team of people who get what’s at stake for your brand.  With this highly strategic, highly targeted, visually … Read More

Fierce’s CEO shares what it means to have a strategic brand partner.

brandfiercely1Fierce Strategy + Creative, From the CEO

Fierce Strategy + Creative

*Image used with permission from Ellen Silverman. www.ellensilverman.com  We love to see the brands we serve grow. One of the biggest things that gets us excited at Fierce is when clients tell us that their numbers are up, their employees are sharing that they feel reinspired by their newly crafted core values, their company is experiencing a level of growth they didn’t know was possible, a board of directors meeting was shorter than expected because performance continues to be so strong—or that they were simply able to make a tough call with confidence because they used their brand as their compass and trusted their strategy. All of this comes … Read More

The Bear + The Bolt.

brandfiercely1Fierce Excerpts, Fierce Strategy + Creative, From the CEO

Reading up on our industry and on all the fun and fascinating stories we come across every day is one of our favorite things to do at Fierce. We learn so many new and interesting things and this blog is the place where we like to share them with you. We have put together “Fierce Excerpts” which are short parts and pieces of longer articles that allow you to skim the highlights quickly with the option to read the entire article at another time. Some of our favorite places to find inspiration are Harvard Business Review, Entrepreneur, Adweek, Brain Pickings, NPR, TED Radio Hour, Fast Company and many more. We are … Read More

Build pockets of stillness into your life. (brainpickings.org)

brandfiercely1Fierce Strategy + Creative, From the CEO, People + things that inspire us

*Image is one of Maurice Sendak’s vintage posters celebrating the job of reading, featured in Maria Popova’s post. Now Reading | BrainPickings.org One of my favorite sources of inspiration comes from Maria Popova who writes brainpickings.org. She started her blog seven years ago and today it has millions of readers and has been included in the Library of Congress digital archive of “materials of historical importance.” Pretty amazing. In her latest post, she takes a moment to reflect on the past seven years and all the things she has learned from her research, writing, reading—and living. Allow yourself the uncomfortable luxury of changing your mind. Cultivate that capacity for “negative capability.” We live … Read More

The answer is no. But yes.

brandfiercely1Creative Process, Fierce Strategy + Creative, From the CEO

(A guest blog post written by Beckie Manley, Founder + Idea Chief of Fierce Strategy +Creative, for Black Sheep Agency, Houston, Texas.) The answer is no. But yes.  One of the questions new clients always love to ask in that first meeting is: “Do you have any prior experience in our particular field?” In the early days of my career, this question would easily intimidate me, especially if my answer was no. It doesn’t any more, because after 20+ years of experience, I know with confidence the secret to success with great brands, products, services and ideas: a highly strategic creative process. One of my favorite things about the … Read More

Findings from one of the longest running studies on happiness.

brandfiercely1Fierce Strategy + Creative, From the CEO, People + things that inspire us

*Image from Pintrest Today I took some time to listen to the TED talk by Robert Waldinger on what makes a good life. He pulls his three main lessons from one of the longest running studies on happiness that was started back at Harvard over 75 years ago. The Harvard Study of Adult Development has tracked the lives of 268 men, year after year, asking about their work, their home lives, their health, and of course asking all along the way without knowing how their life stories were going to turn out. Robert is the fourth director of this research study. Ultimately what they have learned to date is that the good … Read More

Fierce Excerpts: Closing the strategy-to-execution gap. (HBR)

brandfiercely1Fierce Excerpts, Fierce Strategy + Creative, From the CEO

*Image and graph below from HBR. Now Reading | Only 8% of Leaders are Good at Both Strategy and Execution. (HBR) According to HBR, a 2013 survey of nearly 700 executives across a variety of industries asked respondents to rate the effectiveness of the top leaders of their companies. Only 16% of top leaders were rated very effective at either strategy or execution. Only 8% were very effective at both, while 63% were rated neutral or worse on at least one dimension. We believe so strongly in strategy, both business strategy and even more specifically, brand strategy, that we put the word in the name of our company—and led with it over … Read More

Fierce Excerpts: Lusting while loathing

brandfiercely1Fierce Excerpts, Fierce Strategy + Creative, People + things that inspire us

*Image from Kraft. Now Reading | The Science of Craving by Amy Fleming Amy Fleming attended the Society for Neuroscience’s annual meeting where Dr. Kent Berridge, of the University of Michigan, presented his pioneering research into pleasure and desire. Her article is very long and detailed but I found the topic incredibly interesting. I have pulled out 6 main excerpts below: She writes:  For almost three decades, Dr. Berridge has swum against the tide of established thinking, to map the brain mechanics of the reward system – the part of the brain that lights up on scans when people enjoy something, whether it’s cake, snogging, heroin or Facebook. It has been a … Read More

Human behaviors that help us thrive.

brandfiercely1Fierce Strategy + Creative, Science, Research + Technology

*Photo: Art professor Mary Beth Heffernan puts a portrait-on-a-sticker on nurse Zoe Dewalt’s protective suit. Courtesy of Marc Campos./Occidental College I am so very lucky to find myself surrounded by clients, family, and friends who constantly inspire me with links, quotes, books, and video links that work to satisfy my insatiable desire to learn new things. One of my recent favorites was from a client and friend on the West coast who shared a video from www.letitripple.org. This particular story begins with an artist who was concerned when the recent Ebola outbreak started. Her heart was stirred when she thought about all the terrified and lonely patients being treated by faceless doctors in … Read More