Fierce Q&A on Thought Leadership.

Beckie ManleyFierce Strategy + Creative, From the CEO

What role should thought leadership play in a brand’s overall PR strategy? Thought leadership is something we encourage for a certain segment of our clients. For example, we are working with a digital healthcare company that has unique industry knowledge, innovative solutions, and deep experience that no other brand like theirs has. We have encouraged them to demonstrate thought leadership in a two-pronged way: from their executive team and from the specialists who serve on their board. We work across multiple disciplines to build this through social media, PR, and a strong digital content strategy. We collaborate with our NYC based PR firm to help introduce our … Read More

Fierce in the Press: Business News Daily

Beckie ManleyFierce Excerpts, Fierce Strategy + Creative, From the CEO

Fierce in the press We were thrilled to see Fierce quoted in a recent article in Business News Daily, “Business Owners Pick top Collaboration Tools,” by Mona Bushnell. Here’s an excerpt:  Beckie Manley, the founder of branding firm Fierce Strategy + Creative, said, “Just today we chatted with vendors and clients from Nigeria to North Carolina. Our collective model has been made effective by two tools that we use every day: Slack and Zoom […] Zoom has been an incredible resource that we use daily, sometimes hourly, to communicate with our staff, clients and vendors.” Read the rest of the article here: http://www.businessnewsdaily.com/10094-collaboration-tech-entrepreneurs-love.html Brand fiercely with us. Reach out today to … Read More

Fierce in the Press: CEO Blog Nation

Beckie ManleyEntrepreneurship, Fierce Strategy + Creative, From the CEO, Uncategorized

Photo credit: Jeremy Tufts, Fierce photoshoot, We Took To The Woods, Greenville, SC Fierce in the press We were excited to see our Founder + CEO quoted in the recent post on CEO Blog Nation, “21 Entrepreneurs Debate If You Can Learn to be an Entrepreneur.” Here is an excerpt: “I have wanted to be an entrepreneur every since I was a little girl. I planned my college degree, the first ten years of my career, and every choice I made during that time with the goal of owning my own company when I felt I was ready and when the time was right. I purposely put … Read More

Fierce in the Press: Inc.com.

Beckie ManleyFierce Strategy + Creative, From the CEO

Fierce in the press.  We were thrilled to see Fierce Strategy + Creative quoted in the recent article in Inc.com, “3 Myths About Women We Need to Debunk Now,” by Heather R. Huhman. Here is a quick excerpt from the article: “Myth #1: Women are emotional. The basic gist of this myth is that women are ruled by their emotions, especially in stressful situations. When faced with a decision, they are unable to think rationally. And when they feel slighted, they become catty, particularly with other women. But that’s not the reality. “I personally have found that women work well together when they know the boundaries of … Read More

Fierce social media tips for start-up brands

Beckie ManleyAdvertising, Communication, Fierce Excerpts, Fierce Strategy + Creative

An excerpt from a recent interview with Fierce on how we advise our start-up clients when launching their social media. So tell us about Fierce: Fierce Strategy + Creative is a full service national ad firm. We handle many aspects of our clients brands from brand strategy to social media to national print and TV campaigns. We work with large established multi-million dollar brands as well as with many start-ups and entrepreneurial efforts.  What do you recommend for a start-up when they are launching their social media for the first time? When a start up launches, social media is often the first public debut of their new … Read More

What’s in a name? Everything.

Beckie ManleyFierce Strategy + Creative

What’s in a name? Everything. The process of crafting the exact right name is rigorous—reviewing competitive analyses; crafting brand strategy; establishing brand positioning; unleashing pure, uninhibited curiosity; navigating the agony and exhilaration of name exploration; and wrestling with the final mystery and uncertainty of the trademark search. It is all part of the journey toward epic greatness. The end game is an ownable, provocative name that makes people ask questions, demand to know more, Google you, develop fierce loyalty, fall in love, and never, ever look back. Is a name truly worth the investment? We love this quote from the kindred spirits at Lexicon: “Just how important … Read More

Happy Fierce Year

Beckie ManleyCompany Culture, Fierce Strategy + Creative, From the CEO

Grateful for 2016 For 366 days in 2016, thanks to a leap year, I woke up, hugged my family, stopped by Starbucks for my coffee and said hello to friends and colleagues, drove my car to the office, worked hard to effect change in the world with our employees, creative partners, and clients through Fierce and Velvet, came home, enjoyed a late dinner with my family, worked some more, and then fell asleep in a comfortable and warm bed. I am so blessed for all the simple miracles that exist in that routine every day. A roof over my head, a car that I feel safe in, … Read More

Introducing the Sleuth Society

Beckie ManleyBear Sightings, Branding, Fierce Strategy + Creative, From the CEO

Let’s grow Fierce together At Fierce, we love new business leads who come to us because they’ve heard great things about our work or about the Fierce people from a friend. A warm introduction always allows us to begin a working relationship, and ultimately a wonderful new friendship, on a strong foundation of trust and confidence right from the start. It helps us more efficiently accomplish our mission of doing mighty work with excellence for the brands that we serve—and as a result, effecting change in our world. Fierce has created the Sleuth Society Neilson data continues to show that people are 4 times more likely to … Read More

Happy birthday, Fierce.

Beckie ManleyFierce Strategy + Creative, From the CEO

*A very special thank you to Jeremy Tufts with Southern Cross Pictures for the photo. A fond memory of a very Fierce evening in Napa. Thankful for two Fierce years.  As Fierce Strategy + Creative pauses to celebrate its second year and begin its third, we are so grateful for everyone who makes Fierce fierce. Today we want to take a moment and say thank you to some of the people who make us special—and the clients who we’re privileged to serve. Cheers to 2—and here’s to many, many more. Thank you Colby, Karen, Andy, Jeremy, Misty, Danielle, Ryan, and Tim. Thank you for your fierce passion, … Read More