A brief interview with our Founder + Idea Chief, Beckie Manley.

brandfiercely1Fierce Strategy + Creative, From the CEO, Uncategorized

An excerpt from a discussion with our Fierce Founder + Idea Chief, Beckie Manley: Chris: Your track record with successful agencies is super impressive. How did you get started in the agency world? Beckie: Hello, Chris. Thanks for reaching out. I always knew I would be an entrepreneur. I worked very hard for many years getting my degree and learning the ropes, strategically surrounding myself with incredibly smart and talented people. When I turned 30 I decided it was time for me to start my first agency. Fierce Strategy + Creative is my third entrepreneurial venture now 15 years later and we are loving every minute. Very blessed and … Read More

Fierce Excerpts: Leading with compassion

brandfiercely1Company Culture, Fierce Excerpts, Fierce Strategy + Creative, From the CEO

“Create the right culture, and you create a competitive advantage.” We love this little excerpt from Jeff Weiner, CEO of LinkedIn, from his commencement address to Wharton this May. He talked about being a compassionate leader, something that resonates deeply with us at Fierce as our entire corporate culture revolves around kindness. We believe kindness is a corporate difference maker. At Fierce, we believe that kindness is a corporate difference maker. And we understand that leading with compassion is the only way we can change the world together with the brands we serve and the people we work with. Here is an excerpt from Weiner’s speech:  The … Read More

Solving the mystery of your marketing budget 

brandfiercely1Fierce Strategy + Creative, From the CEO, Marketing budgets

Solving the mystery of your marketing budget  Curious how much you should invest in marketing? In this blog post, we share some great information to help you make a good financial decision. We love this article from Deloitte and the Wall Street Journal on how to plan budgets that are right for both your brand and your industry: http://deloitte.wsj.com/cmo/2017/01/24/who-has-the-biggest-marketing-budgets/ Here’s a short excerpt: Marketing budgets now comprise 11 percent of total company budgets on average, up slightly from 10.4 percent in February 2012, when the CMO Survey first asked this question. Consumer packaged goods companies allocate by far the largest percent of total company budget to marketing … Read More

Fierce in the Press: Wrike.com

brandfiercely1Creative Process, Fierce Strategy + Creative, From the CEO

Fierce in the press We were thrilled to see Fierce quoted in a recent article at Wrike.com. “Well-Oiled Machine: How Brands Can Improve Relationships with Agencies and Vendors,” by Kat Boogaard.  Here’s an excerpt:  Before kicking off a project, host a meeting (whether it’s virtual or in-person) where you can all get on the same page about what would make this collaboration a success. This way, you can rest assured that you’re all actually working toward the same goal as you move forward. “The less assumptions the better in a collaborative environment,” shares Beckie Manley, CEO of Fierce Strategy + Creative. “Sometimes in our fast-paced world, taking time … Read More

Fierce or nothing.

brandfiercely1Company Culture, Entrepreneurship, Fierce Strategy + Creative, From the CEO

Blog post photo: image of a TV set design for our client, SandRidge Energy Fierce or nothing. Fierce is not just the name of our company—it’s a lifestyle and an attitude that our clients choose to live out with us. As we see this happen with each of our clients throughout the course of our working relationships with them, this is truly one of our favorite things. Fierce exists to do great work with excellence that effects change in our world. And we do this by serving our clients and the partners we work with each day with an excellent strategic product. But it’s the moments when … Read More

Brand fiercely with us.

brandfiercely1Branding, Fierce Strategy + Creative, Uncategorized

Brand fiercely with us. Over the past few months, the Fierce people have had a lot of fun growing and creating new brands. We have named, positioned, and branded two new companies and one existing brand, two on the west coast and one on the east coast. We love that our clients trust us for these important moments. Care Net Pregnancy Center Care Net Pregnancy Center of Coastal Georgia came to us in need of a new name, new logo and new positioning. Together we crafted a brand that will carry them through the next 25 years. Skylark™ | With you on the journey. Untethered Outfitters Untethered Outfitters … Read More

Fierce Q&A on Thought Leadership.

brandfiercely1Fierce Strategy + Creative, From the CEO

What role should thought leadership play in a brand’s overall PR strategy? Thought leadership is something we encourage for a certain segment of our clients. For example, we are working with a digital healthcare company that has unique industry knowledge, innovative solutions, and deep experience that no other brand like theirs has. We have encouraged them to demonstrate thought leadership in a two-pronged way: from their executive team and from the specialists who serve on their board. We work across multiple disciplines to build this through social media, PR, and a strong digital content strategy. We collaborate with our NYC based PR firm to help introduce our … Read More

Fierce in the Press: Business News Daily

brandfiercely1Fierce Excerpts, Fierce Strategy + Creative, From the CEO

Fierce in the press We were thrilled to see Fierce quoted in a recent article in Business News Daily, “Business Owners Pick top Collaboration Tools,” by Mona Bushnell. Here’s an excerpt:  Beckie Manley, the founder of branding firm Fierce Strategy + Creative, said, “Just today we chatted with vendors and clients from Nigeria to North Carolina. Our collective model has been made effective by two tools that we use every day: Slack and Zoom […] Zoom has been an incredible resource that we use daily, sometimes hourly, to communicate with our staff, clients and vendors.” Read the rest of the article here: http://www.businessnewsdaily.com/10094-collaboration-tech-entrepreneurs-love.html Brand fiercely with us. Reach out today to … Read More

Fierce in the Press: CEO Blog Nation

brandfiercely1Entrepreneurship, Fierce Strategy + Creative, From the CEO, Uncategorized

Photo credit: Jeremy Tufts, Fierce photoshoot, We Took To The Woods, Greenville, SC Fierce in the press We were excited to see our Founder + CEO quoted in the recent post on CEO Blog Nation, “21 Entrepreneurs Debate If You Can Learn to be an Entrepreneur.” Here is an excerpt: “I have wanted to be an entrepreneur every since I was a little girl. I planned my college degree, the first ten years of my career, and every choice I made during that time with the goal of owning my own company when I felt I was ready and when the time was right. I purposely put … Read More

Fierce in the Press: Inc.com.

brandfiercely1Fierce Strategy + Creative, From the CEO

Fierce in the press.  We were thrilled to see Fierce Strategy + Creative quoted in the recent article in Inc.com, “3 Myths About Women We Need to Debunk Now,” by Heather R. Huhman. Here is a quick excerpt from the article: “Myth #1: Women are emotional. The basic gist of this myth is that women are ruled by their emotions, especially in stressful situations. When faced with a decision, they are unable to think rationally. And when they feel slighted, they become catty, particularly with other women. But that’s not the reality. “I personally have found that women work well together when they know the boundaries of … Read More