by Beckie Manley | Apr 23, 2015 | Fierce Excerpts
Now Reading: Kraft Says It Gets Four Times Better ROI from Content Than Ads http://adage.com/article/best-practices/kraft-content-drive-broader-marketing-effort/294892/ Kraft Foods is no stranger to content marketing. Julie Fleisher, the company’s director of...
by Beckie Manley | Apr 16, 2015 | Entrepreneurship, Fierce Excerpts
Now Reading | I Didn’t Follow My Heart. I Worked My Ass Off. http://www.foodandwine.com/blogs/2015/04/09/i-didn%E2%80%99t-follow-my-heart-i-worked-my-ass-says-ice-cream-expert-jeni-britton-bauer Who: Jeni Britton Bauer What: Pastry chef/owner Where: Jeni’s...
by Beckie Manley | Apr 14, 2015 | Fierce Excerpts
Now Reading | 7 Pain Points Between Marketers and Agencies http://blog.hubspot.com/agency/frustrated-pain-points-marketers-agencies One of my favorite meetings I have ever had with a new client started out with the owner of the company addressing his executive team...
by Beckie Manley | Apr 13, 2015 | Fierce Excerpts
Now Reading | 3 Design Lessons from Karim Rashid http://www.printmag.com/events/3-design-lessons-karim-rashid/ This little article was a quick but insightful read. It highlights one of the design worlds most prolific designers. Karim Rashid’s resume includes...
by Beckie Manley | Apr 5, 2015 | Fierce Excerpts
Now Reading | 89 Business Cliches That Will Get Any MBA Promoted and Make Them Totally Useless. http://www.forbes.com/sites/ericjackson/2012/06/19/89-business-cliches-that-will-get-any-mba-promoted-to-middle-management-and-make-them-totally-useless/ This article from...
by Beckie Manley | Apr 5, 2015 | Fierce Excerpts
Now Reading | Reinventing the Agency Around One Principle: “What if we scrapped it all?” by Project Isaac http://www.adweek.com/brandshare/agency-world-due-reinvention-163800#!/ Chris Weil is the CEO of Momentum Worldwide, a nontraditional agency that...