by Beckie Manley | Jun 8, 2015 | Fierce Excerpts
Now Reading | 18 Things Great Creative Directors Do Every Day. http://www.adweek.com/news/advertising-branding/18-things-great-creative-directors-do-every-day-165214 I have been a Creative Director now for almost 15 years and before that, I worked under some pretty...
by Beckie Manley | May 31, 2015 | Fierce Excerpts
Now Reading | Malcolm Gladwell on What Really Makes People Disruptive. http://www.inc.com/jill-krasny/malcolm-gladwell-on-the-one-character-trait-that-makes-people-disruptive.html?cid=ps002ros This little article from Inc. got my attention today. The byline said: The...
by Beckie Manley | May 27, 2015 | Fierce Excerpts
Now Reading | You Need Editors Not Brand Managers http://contently.com/strategist/2015/02/06/you-need-editors-not-brand-managers-marketing-legend-seth-godin-on-the-future-of-branded-content/ I love this little excerpt from Contently’s interview with Seth Godin:...
by Beckie Manley | May 15, 2015 | Advertising, Fierce Excerpts
Now Reading | How Mad Men Co-Producer Made Don Draper’s Work Believable. In this awesome little article, Adweek talks about Josh Weltman, a co-producer of Mad Men, who created most of the ad campaigns seen on the show. As a creative director myself, I know this...
by Beckie Manley | May 13, 2015 | Branding, Fierce Excerpts
Now Reading | KitKat Changes its Name to YouTube Break on 600,000 Wrappers. http://www.adweek.com/news/technology/kitkat-changes-its-name-youtube-break-600000-candy-wrappers-164731 I love it when brands get crazy. According to Adweek, Nestlé candy bar KitKat is being...
by Beckie Manley | Apr 27, 2015 | Fierce Excerpts
Now Reading | Why “Company Culture” is a Misleading Term, HBR https://hbr.org/2015/04/why-company-culture-is-a-misleading-term I am a big proponent of company culture and a personal fan of the word so the title of this article got my attention and made me...