Fierce Excerpts: Success requires a strong human relationship between business partners.

brandfiercely1Fierce Excerpts, Fierce Strategy + Creative

*Image from Adweek Now Reading | How Leo Burnett’s CEO and CCO Built a Creative Powerhouse in Ten Years.  I’ve had my share of business partners over the last 15 years and have learned through many situations, both good and bad, that good communication skills and similar core values are critical to success. I found myself nodding my head many times over as I read this Q&A about Leo Burnett. How blessed Tutssel and Bernardin are to share a similar passion for creative and such a great mutual respect for each other. I pulled a few excerpts here and have the link to the entire discussion below. Adweek: After … Read More

Fierce Excerpts: Great leaders don’t worry about external validation.

brandfiercely1Fierce Excerpts

Now Reading | 7 Things Confident Entrepreneurs NEVER Do I have so enjoyed my recent study on leading with confidence and humility and the balance required to be great. I loved this little article from Entrepreneur Magazine highlighting traits of the positively confident leader. Confidence is so important when leading from a place of authority.

Fierce Excerpts: Reframing stress as a challenge.

brandfiercely1Creative Process, Fierce Excerpts, Fierce Strategy + Creative

Now Reading | Minimize Stress with these 4 Mental Techniques  Managing stress is key to having a healthy, productive work environment. Knowing how to identify stress, being aware of its effects on your mind and your body, and knowing what to do with it are critical to success—and to your sanity. Around here at the Fierce offices, we like to look at stress as a challenge and as an opportunity to learn something new. This little article had four great tips that we pulled out below in this little excerpt: 1. Reframe the stressor as a challenge. Often, how we see the problem is the problem. Ask yourself: “How … Read More

Fierce Excerpts: Is industry expertise losing its value?

brandfiercely1Advertising, Branding, Fierce Excerpts

*Image: Some of the Fierce expertise in action ( Now Reading | The End of Expertise (HBR) Expertise is the world we’re living in every single day. At Fierce, it is one of our key value propositions and one of the key differentiators that we bring to our clients. Our expertise comes from over 25 years of experience managing brands from start-ups to multi-billion dollar companies. But is this key asset loosing its value? Here’s what HBR had to say. If genuine expertise is no longer commanding its traditional premium in the marketplace, and if the old ways of conveying expertise are also in upheaval, what then do experts have to offer? … Read More

Fierce Excerpts: The power of listening.

brandfiercely1Communication, Fierce Excerpts

*Image: Lucille Manley, my grandmother, was one of the the best listeners I have ever met. She always made you feel like you were the only person in the room. Now Reading | The Simple Secret to Making an Instant Connection with Everyone. (Entrepreneur)  Here’s a little trivia. Did you know that we listen at 125-250 words per minute, but that we think at 1,000 to 3,000 words per minute? Fascinating. And did you know that “listen” and “silent” have the exact same letters? I did not realize that but I think that is pretty cool. Being a good listener is a critical skill for us in the advertising … Read More

Fierce Excerpts: Searchlight Intelligence

brandfiercely1Creative Process, Digital, Fierce Excerpts

*Image: Searchlights light up the sky over Hollywood at the 1940 film premiere of Charles Chaplin’s “The Great Dictator.” Image © Bettmann/CORBIS Now Reading | Developing Mastery in a Digital Age.  I loved this article as soon as I saw it posted today. Here is what got my attention: “Intelligence about the future is a key resource for building robust strategic trajectories for companies. We live in a world that increasingly requires what psychologist Howard Gardner calls searchlight intelligence. That is, the ability to connect the dots between people and ideas, where others see no possible connection.” The article reiterated what we have learned to be true in our industry: … Read More

Fierce Excerpts: The Structure of Belonging.

brandfiercely1Communication, Company Culture, Fierce Excerpts, People + things that inspire us

Now Reading | Community: The Structure of Belonging. One of our Fierce friends, Jack Burgess, posted this yesterday from the book titled Community: The Structure of Belonging by Peter Block. I loved the sentiment about leadership and wanted to share it here: The shift is to believe that the task of leadership is to provide context and produce engagement, to tend to our social fabric. It is to see the leader as one whose function is to engage groups of people in a way that creates accountability and commitment. In this way of thinking we hold leadership to three tasks: Create a context that nurtures an alternate future, one … Read More

Fierce Excerpts: Rewarding people for making other people better is awesome.

brandfiercely1Company Culture, Fierce Excerpts

*Image from Chipotle foods Now Reading | How Chipotle transformed itself by upending its approach to management. (Quartz)  As a big proponent of strong company culture, I loved this line early on in the article:  In 2005, The US company underwent a transformation that would make its culture as distinct as its food. As more than 1,000 stores opened across the US, the company focused on creating a system where promoting managers from within would create a feedback loop of better, more motivated employees. That year, about 20% of the company’s managers had been promoted from within. Last year, nearly 86% of salaried managers and 96% of hourly … Read More

Fierce Excerpts: Mindfullness at work—does it really make a difference?

brandfiercely1Company Culture, Fierce Excerpts, Fierce Strategy + Creative

*image from Now Reading | Corporate mindfullness is bullsh*t: Zen or no Zen, you’re working harder and being paid less. (—from Salon) This article is long and intense but I appreciated the perspective as an employer and business owner. Authors Ronald Purser and Edwin Ng say that mindfullness matters, “but make no mistake: corporations are co-opting the idea to disguise the ways they kill us.” I have my own opinions, but I was curious on their take. I have pulled out some key excerpts to their argument below. To begin, mindfullness is defined this way:  Noun: a mental state achieved by focusing one’s awareness on the present moment, … Read More

Your customer referral program is actually profitable.

brandfiercely1Advertising, Fierce Excerpts

Now Reading | Why Customer Referrals Can Drive Stunning Profits  If you are wondering if your customer referral program really works, the answer is yes according to research done by Harvard Business Review. Not only do they say it can be profitable, but strikingly profitable. Let’s check out why. We studied 10,000 accounts in a large German bank over a period of three years, and found that customers obtained through referrals are both more loyal and more valuable than other customers. After controlling for such factors as age and gender, we calculated that referred customers are, on average, about 18% more likely than others to stay with … Read More