Fierce gets a powerful 47.3% open rate for email marketing campaign.

Beckie ManleyAdvertising, Digital, Fierce Strategy + Creative, From the CEO

*Delightful illustration provided by Dan Stevenson. Check out his work here:  www.disillustration.com Thanks, Dan, for sharing your magic with us.  Fierce is not your average bear.  Has your brand ever earned a 47.3% eyes-on-rate for an email marketing campaign? Or a 5.5% active response rate? Our team of brand strategists, writers, designers and digital partners have crafted a formula for success—and our analytics are speaking for themselves. By working with a strategic partner like Fierce, you can see the same rates of success for your company. An excerpt from our most recent email campaign: A Fierce team of people who get what’s at stake for your brand.  With this highly strategic, highly targeted, visually … Read More

Fierce Excerpts: Searchlight Intelligence

Beckie ManleyCreative Process, Digital, Fierce Excerpts

*Image: Searchlights light up the sky over Hollywood at the 1940 film premiere of Charles Chaplin’s “The Great Dictator.” Image © Bettmann/CORBIS Now Reading | Developing Mastery in a Digital Age.  I loved this article as soon as I saw it posted today. Here is what got my attention: “Intelligence about the future is a key resource for building robust strategic trajectories for companies. We live in a world that increasingly requires what psychologist Howard Gardner calls searchlight intelligence. That is, the ability to connect the dots between people and ideas, where others see no possible connection.” The article reiterated what we have learned to be true in our industry: … Read More

Fierce Excerpts: 12 fun new stats via Adweek

Beckie ManleyDigital, Science, Research + Technology

Now Reading | 12 Interesting Digital Marketing Stats From the Past Week http://www.adweek.com/news/technology/12-interesting-digital-marketing-stats-past-week-164642?utm_source=sailthru&utm_medium=email&utm_term=AWK_TodayTech&utm_campaign=Adweek_Newsletter_2015151308 As a research and strategy driven company, I love getting the latest statistics. Articles like this are fun to read and review as I always learn something new–and there is always relevant information for ongoing conversations with clients. I especially love stats like “smartphones account for more than half of searches in 10 countries.” Rock on. 1. The mobile revolution is complete. Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn’t release exact percentages or a full list of countries. 2. At the NewFronts, … Read More

YouTube, a global archive of daily life, both humble and transcendent. -NPR, Fresh Air

Beckie ManleyDigital, Science, Research + Technology

On YouTube, A Global Archive of Daily Life, Both Humble and Transcendent. You can listen to the link here for the YouTube audio clips: http://www.npr.org/2015/04/16/400156727/on-youtube-a-global-archive-of-daily-life-both-humble-and-transcendent This piece was written by Alexis Madrigal and was showcased on NPR’s Fresh Air this morning. I was lucky enough to hear it on the way back from taking my son to school. Alexis Madrigal is a visiting scholar at Berkeley Center for Science, Technology, Medicine and Society and is the Silicon Valley bureau chief for the Fusion Cable and Digital Network. I was touched by his perspective on YouTube:  It’s become a stunning record of our current civilization, global in scope … Read More

When online collaboration is better than face-to-face.

Beckie ManleyCreative Process, Digital

Considering the current state of FS+C, the title of this Harvard Business Review article immediately caught my attention: Online Collaboration is Sometimes Better Than Face-to-Face. If you visit here often, you know I am strong supporter of the world-wide office. Currently Fierce is based in the US and Canada with creative talent from Japan to California. Online collaboration is an issue we face everyday and we are always looking for ways to do it smarter and more efficiently. As much as I am also a strong proponent for face-to-face time, I loved all the reasons HBR gave for why online collaboration is sometimes better. Online collaboration, like … Read More

Mind blowing stats just in from the Mobile World Congress in Barcelona.

Beckie ManleyDigital, Science, Research + Technology

I love discovering great data. Check out these impressive stats just in from the Mobile World Congress in Barcelona. One of the most impressive stats may just be the attendance at the event–over 93,000 people! The future looks awesome. 1. Mobile World Congress’ governing body, the GSMA, issued a report here on Thursday, forecasting that the number of mobile subscribers in the world will jump by 1 billion in the next five years. That will put the mobile-phone crowd at 4.6 billion. 2. If you counted all of the people with smartphones who are shopping at Walmart stores right now, like a city population, “Walmartville” would be … Read More

PeopleFronts. Because your consumer is more than just a demo.

Beckie ManleyAdvertising, Branding, Digital, People + things that inspire us

Today I am exploring Simulmedia, an exciting company that I was recently introduced to owned by serial entrepreneur, Dave Morgan. In their 2014 PeopleFront, they talked about the future of data and how it’s used when buying television time. They introduced the PeopleFront audience to not just the demo, but to the person behind that demo. And they discussed TV’s people-centric future and the tremendous value in reaching the right target with TV. Steve Hasker, Global President of Nielsen, who attended the event said, “Today we are seeing media companies who are very innovative and who are leaning in to using impact outcome based data. We’re seeing … Read More

Fierce Excerpts: Digital Trends for 2015, with love from South Africa.

Beckie ManleyDigital, Fierce Excerpts

I was thrilled to be introduced to Mike Saunders, CEO of DigitLab, a Digital Marketing Agency based in South Africa, through a connection I made when I was teaching in Switzerland a couple of years ago. We have connected on video Skype across the ocean several times and I have continued to be impressed with his company and his brand and the great strides they are making in the digital space. DigitLab has seen significant growth over the past 24 months and I could not be more excited for him. He recently posted about 4 trends to look for in digital marketing in 2015: Personalization The potential … Read More