The Fierce people: Clay Caldwell

brandfiercely1Company Culture, Fierce Strategy + Creative, From the CEO, The Fierce People

Fierce Strategy + Creative is a collective of creative souls from the US, Canada and all around the world. We are privileged every day to work with creative people fiercely committed to bringing new and fresh perspectives to our client’s brand objectives. Our US headquarters are currently in Georgia and we are building our core US team from St. Simons Island. We are thrilled to share that Clay Caldwell is the newest full time person joining us as one of the Fierce people. He will work as a Creative Chief for our burgeoning tribe. Clay’s mission as a graphic designer is the relentless pursuit of knowledge, insight, and experience needed to make the world … Read More

How to live out kindness is the workplace.

brandfiercely1Company Culture, Fierce Strategy + Creative, From the CEO

At Fierce, we believe that kindness is a corporate difference maker. In fact, we believe this so strongly that all of our core values as a company revolve around this key concept. So if kindness is a corporate difference maker, what does it look like in the day-to-day? Entrepreneur Magazine is a source for many, many articles that tie kindness to business and leadership success. In one of their recent articles, they discussed kindness and how to practice it. Here is an excerpt of what they shared. Kindness is:  Gratitude and reverence. Be reverent and grateful for all of life. This manifests as unconditional love and respect for oneself and all other beings. … Read More

Fierce Excerpts: The Structure of Belonging.

brandfiercely1Communication, Company Culture, Fierce Excerpts, People + things that inspire us

Now Reading | Community: The Structure of Belonging. One of our Fierce friends, Jack Burgess, posted this yesterday from the book titled Community: The Structure of Belonging by Peter Block. I loved the sentiment about leadership and wanted to share it here: The shift is to believe that the task of leadership is to provide context and produce engagement, to tend to our social fabric. It is to see the leader as one whose function is to engage groups of people in a way that creates accountability and commitment. In this way of thinking we hold leadership to three tasks: Create a context that nurtures an alternate future, one … Read More

Fierce Excerpts: Rewarding people for making other people better is awesome.

brandfiercely1Company Culture, Fierce Excerpts

*Image from Chipotle foods Now Reading | How Chipotle transformed itself by upending its approach to management. (Quartz)  As a big proponent of strong company culture, I loved this line early on in the article:  In 2005, The US company underwent a transformation that would make its culture as distinct as its food. As more than 1,000 stores opened across the US, the company focused on creating a system where promoting managers from within would create a feedback loop of better, more motivated employees. That year, about 20% of the company’s managers had been promoted from within. Last year, nearly 86% of salaried managers and 96% of hourly … Read More

Fierce Excerpts: Mindfullness at work—does it really make a difference?

brandfiercely1Company Culture, Fierce Excerpts, Fierce Strategy + Creative

*image from Now Reading | Corporate mindfullness is bullsh*t: Zen or no Zen, you’re working harder and being paid less. (—from Salon) This article is long and intense but I appreciated the perspective as an employer and business owner. Authors Ronald Purser and Edwin Ng say that mindfullness matters, “but make no mistake: corporations are co-opting the idea to disguise the ways they kill us.” I have my own opinions, but I was curious on their take. I have pulled out some key excerpts to their argument below. To begin, mindfullness is defined this way:  Noun: a mental state achieved by focusing one’s awareness on the present moment, … Read More

Taking stock of the value of company culture.

brandfiercely1Company Culture

Forbes asks: Do The Best Places To Work Perform Better In The Market? Great question. It seems like a logical conclusion based on all we know about happy and fulfilled employees but I was curious to see the data. Forbes asks: Does company culture pay off? Are the best places to work also market successes? Do places that have poor culture and unhappy workers, likewise, do worse off? This is difficult to prove but possible to correlate. Glassdoor takes a look at their five years of history of companies rated best places to work and their performance in the market. They examined the stock performance for these companies … Read More