McDonald’s new currency is love.

brandfiercely1Advertising, Communication, People + things that inspire us

A few weeks ago in one of my posts I called attention to the McDonald’s brand and how they are using love (pulled from their ‘I’m lovin’ it’ tagline) as the foundation for their new campaign efforts in 2015. I promised to be paying attention to the execution of this concept and today I saw another TV spot about to air in the Super Bowl. In the ad, McDonald’s revealed its new kind of currency at the counter: love. Instead of paying with money for their fries and apple pie, the guests are asked to call their mom and tell her they love her, give their family … Read More

One lick of the lollipop of mediocrity and you’ll suck forever.

brandfiercely1Branding, Communication

I was reading Austin Kleon’s newsletter today and loved this little bit from one of his posts: The imagination will not perform until it has been flooded by a vast torrent of reading. And this little bit from the musings of a 93 year old man, Roger Angell, also in his post: I’ve also become a blogger, and enjoy the ease and freedom of the form: it’s a bit like making a paper airplane and then watching it take wing below your window. I get it, Roger. Rock on. { I put this quote on the entry wall on purpose in my 16 Boardwalk agency office building … Read More