Fierce social media tips for start-up brands

Beckie ManleyAdvertising, Communication, Fierce Excerpts, Fierce Strategy + Creative

An excerpt from a recent interview with Fierce on how we advise our start-up clients when launching their social media. So tell us about Fierce: Fierce Strategy + Creative is a full service national ad firm. We handle many aspects of our clients brands from brand strategy to social media to national print and TV campaigns. We work with large established multi-million dollar brands as well as with many start-ups and entrepreneurial efforts.  What do you recommend for a start-up when they are launching their social media for the first time? When a start up launches, social media is often the first public debut of their new … Read More

The Fierce people travel to Restenäs, Sweden

Beckie ManleyCommunication, Company Culture, Creative Process, From the CEO

Photo by Marieke de Klerk #FierceOnTheRoad  Last week Fierce traveled half way around the globe to Restenäs, Sweden to teach a branding seminar to attendees who travelled in from all over the world. In our sessions, over twelve languages and dialects were represented: English, Swedish, Dutch, French, Nepali, German, Norwegian, Latvian, Estonian, Russian, Finnish, and Spanish just to name a few! The conversation around the importance of translation alone with word usage in branding was awesome. We were so privileged to teach these incredible world citizens a little bit about the power, strategy and magic of branding. Defining what a brand is and how to communicate its power Our classroom for the … Read More

Lydia Dishman introduces us to “Just Not Sorry”, a Chrome extension that warns you when your emails contain wish-washy language.

Beckie ManleyCommunication, Company Culture, Fierce Excerpts

*Image from Huffington Post. Now Reading | New Gmail Plug-in Highlights Words and Phrases that Undermine Your Message by Lydia Dishman. If you have ever visited our Fierce blog before, you know how passionate we are about women in particular using language that undermines their industry expertise. Expressions like “I’m sorry” and “does that make sense?” etc. are prevalent. Even the most extraordinary women are victims and perpetrators of it in spite of our collective best intentions to communicate clearly, confidently, and assertively. When I came across this article today I was delighted to learn that it was written by a writer I had worked with 15 years ago to write for my clients at … Read More

Fierce Excerpts: The power of listening.

Beckie ManleyCommunication, Fierce Excerpts

*Image: Lucille Manley, my grandmother, was one of the the best listeners I have ever met. She always made you feel like you were the only person in the room. Now Reading | The Simple Secret to Making an Instant Connection with Everyone. (Entrepreneur)  Here’s a little trivia. Did you know that we listen at 125-250 words per minute, but that we think at 1,000 to 3,000 words per minute? Fascinating. And did you know that “listen” and “silent” have the exact same letters? I did not realize that but I think that is pretty cool. Being a good listener is a critical skill for us in the advertising … Read More

Fierce Excerpts: The Structure of Belonging.

Beckie ManleyCommunication, Company Culture, Fierce Excerpts, People + things that inspire us

Now Reading | Community: The Structure of Belonging. One of our Fierce friends, Jack Burgess, posted this yesterday from the book titled Community: The Structure of Belonging by Peter Block. I loved the sentiment about leadership and wanted to share it here: The shift is to believe that the task of leadership is to provide context and produce engagement, to tend to our social fabric. It is to see the leader as one whose function is to engage groups of people in a way that creates accountability and commitment. In this way of thinking we hold leadership to three tasks: Create a context that nurtures an alternate future, one … Read More

Fierce Excerpts: First-come, first-served.

Beckie ManleyCommunication, Fierce Excerpts

Now Reading | 20 Embarrassing phrases even smart people misuse. http://www.inc.com/christina-desmarais/20-embarrassing-phrases-even-smart-people-misuse.html Our house rules for Fierce Strategy + Creative are pretty simple. Stay curious. Do your homework. Follow directions. Create fearlessly. Communicate honestly. Act kindly. Edit. Always edit. Editing gets two reminders because at FS+C, we believe greatness is in the details. I saw this article in Inc. and took some notes. It looks like I have been saying some of these phrases wrong routinely… 1. Prostrate cancer {prostate cancer} It’s an easy misspelling to make–just add an extra r and “prostate cancer” becomes “prostrate cancer,” which suggests “a cancer of lying face-down on the ground.” Both the Centers for … Read More

Fierce Excerpts: Just the facts.

Beckie ManleyCommunication, Fierce Excerpts

Now Reading | 5 Habits of Truly Amazing Communicators. https://www.themuse.com/advice/5-habits-of-truly-amazing-communicators?utm_content=buffere2c1c&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer This was a great little article and a quick read. Some great reminders on how to be a good communicator. 1. Stop saying “But” and start saying “And” As soon as you say the word “but,” the other person immediately forgets the part about you loving the idea. Because you completely invalidated it with the “but” and everything that came after it. Instead, use “and:” “I love that idea, and I think a slightly different approach would be most effective.” In her book Bossypants, Tina Fey breaks down the rules of improv. One of those rules is … Read More

The power of the imagination.

Beckie ManleyAdvertising, Communication, Storytelling

Take just a moment out of your busy day today and watch this beautiful spot by Comcast. What a lovely story, what beautiful production, and what an incredible idea. Such a little gift by Goodby, Silverstein & Partners. https://www.youtube.com/watch?v=ZU7NU_fsaSU#action=share

McDonald’s new currency is love.

Beckie ManleyAdvertising, Communication, People + things that inspire us

A few weeks ago in one of my posts I called attention to the McDonald’s brand and how they are using love (pulled from their ‘I’m lovin’ it’ tagline) as the foundation for their new campaign efforts in 2015. I promised to be paying attention to the execution of this concept and today I saw another TV spot about to air in the Super Bowl. In the ad, McDonald’s revealed its new kind of currency at the counter: love. Instead of paying with money for their fries and apple pie, the guests are asked to call their mom and tell her they love her, give their family … Read More