by Beckie Manley | Feb 17, 2015 | Branding
At FS+C we are currently in the middle of a functional philosophies exercise with several of our clients. So why do core values and a mission and vision statement really matter? Especially if your company is already successful? I came across this great little excerpt...
by Beckie Manley | Feb 16, 2015 | Branding, Fierce Excerpts
Now Reading | The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers http://www.adweek.com/news/advertising-branding/future-advertising-still-rests-art-connecting-brands-and-consumers-162937 Storytelling still wins. Here is a wonderful...
by Beckie Manley | Feb 15, 2015 | Branding, Fierce Excerpts
Now Reading | 3 Key Leadership Lessons Behind MasterCard’s Brilliant Priceless Campaign. http://www.forbes.com/sites/gapinternational/2015/02/13/the-3-key-leadership-lessons-behind-mastercards-brilliant-priceless-brand/ The “Priceless” campaign for...
by Beckie Manley | Feb 5, 2015 | Branding
I love discovering beautiful brands that were innovative and design-centric long before their time. Grain Belt Beer, now owned by the Shell Brewery, has a playful spirit evidenced from their early advertisements, incredible signage and their awesome beer can shape. It...
by Beckie Manley | Jan 29, 2015 | Branding, Entrepreneurship, People + things that inspire us
Brand immersion time with a new client is one of the most exciting times in the branding process. At Fierce, we have trusted tools that we use in these moments of discovery that are tried and true and that we continue to perfect. They help us ask the right questions...
by Beckie Manley | Jan 27, 2015 | Advertising, Branding, From the CEO
Or…perhaps it was Pierce. I have to hand it to Kia, this is an excellent ad. I am not a fan of the brand after driving my share of Kia rental cars but this spot is very, very...
