by Beckie Manley | Mar 5, 2015 | Branding, Entrepreneurship, From the CEO
I am smiling to myself as I read a recent story about Katharine Zaleski, President of PowerToFly, on her journey toward empathy for the working mother. As a working mother myself, who is starting her third company, I get it. I get both sides of the story. No one...
by Beckie Manley | Mar 2, 2015 | Branding
Brand Ambassadors. Thought Leaders. Storytellers. These are three phrases you will see often describing how Fierce serves our clients. We become your brand integrity ambassadors, trusted advisers around your board room table, and storytellers as we begin to...
by Beckie Manley | Mar 1, 2015 | Branding
Now Reading | The Often Forgotten Elements of a Strong Brand https://website-designs.com/business/the-often-forgotten-elements-of-a-strong-brand/?utm_source=twitter&utm_medium=evergreen_post_tweeter&utm_campaign=website I came across this little article...
by Beckie Manley | Feb 27, 2015 | Branding
Dunkin’ Donuts swaps Liverpool crest’s eternal flames with milkshakes. This is why we must always respect and understand the brands we touch. Dunkin’ Donuts, one of Liverpool’s official sponsors, has apologised after upsetting fans by tweeting an altered...
by Beckie Manley | Feb 25, 2015 | Advertising, Branding, Digital, People + things that inspire us
Today I am exploring Simulmedia, an exciting company that I was recently introduced to owned by serial entrepreneur, Dave Morgan. In their 2014 PeopleFront, they talked about the future of data and how it’s used when buying television time. They introduced the...
by Beckie Manley | Feb 20, 2015 | Branding
I always say that there has to be a little touch of magic alongside the strategy when it comes to branding. Every decision is preceded by an emotion. Own the emotion and you own the decision. I love this little video that shares what branding is simply and...