Introducing the Sleuth Society

Beckie ManleyBear Sightings, Branding, Fierce Strategy + Creative, From the CEO

Let’s grow Fierce together At Fierce, we love new business leads who come to us because they’ve heard great things about our work or about the Fierce people from a friend. A warm introduction always allows us to begin a working relationship, and ultimately a wonderful new friendship, on a strong foundation of trust and confidence right from the start. It helps us more efficiently accomplish our mission of doing mighty work with excellence for the brands that we serve—and as a result, effecting change in our world. Fierce has created the Sleuth Society Neilson data continues to show that people are 4 times more likely to … Read More

Bear sightings.

Beckie ManleyBear Sightings

We love to hear client’s and friend’s initial reactions to our Fierce bear. “I didn’t want to hug the bear. He’s no Paddington. I didn’t want to shoot the bear. I just wanted to have a drink with the bear. And a good conversation.” The Fierce bear represents insatiable curiosity, fierce loyalty, controlled strength, and quiet understanding – all the things your brand needs to be great and to build lasting relationships with your customers. The bear holds the lightning bolt of inspiration. He inspires us to create fearlessly in powerful and beautiful ways. His mission is our mission – to do work with excellence that effects change … Read More

The Fierce cocktail: Honey and the Good Thyme Bear

Beckie ManleyBear Sightings, Fierce Strategy + Creative, From the CEO

Tonight was such a fun night. As I sit down with my laptop to write this, I have a smile on my face and a grateful heart. When we first established the new branding for Fierce Strategy + Creative, we shared it over dinner at the bar with some of our friends at Chef Dave Snyder’s Halyards restaurant on St. Simons Island. Allison Nunis—musician, bar tender and mixologist extraordinaire—especially loved the bear illustration and said she would let it inspire a rocking Fierce cocktail. Allison texted us this weekend and said the cocktail was ready to taste. When we sat down at the bar, she shared with … Read More

Bear Sightings.

Beckie ManleyBear Sightings

Love watching the family of Fierce brand elements grow. Rock on. It just keeps getting better and better thanks to the awesome Fierce people.

Bear sightings.

Beckie ManleyBear Sightings

I am so in love with this image. Animal stories by Elicia Edijanto. Thanks to Jack Burgess for sharing citing, “As this is the year you went face to face with the bear.” Link here: http://aucabaretdesoiseaux.org/les-aquarelles-d-elicia-edijanto/e76d1e7c4dd054bb74b5ab1162725f74/

Bear sightings.

Beckie ManleyBear Sightings

Blue Bear. I have to share one of my new favorite bears by Chad Frye. Chad and I went to college together and have worked together over the years on several projects. He recently stopped by St. Simons Island and we had fun catching up. He is one of my favorite Disney animators and illustrators. Check out his adorable bear that he drew between takes on the set of the new animated film, Animal Crackers. I love the line he put under the bear: Just in case you were wondering, this bear does not use Charmin. Check out more of Chad’s work here: http://www.chadfrye.com/blog/?p=5003

Bear Sightings

Beckie ManleyBear Sightings

While our creative team was busy sketching out concepts for our fabulous Fierce bear, my niece sent me the most adorable drawing of a bear holding a lightening bolt. Ashelyn is an aspiring artist and she is so talented. I wanted to be sure that we shared her bear as it holds a special place in the hearts of all the Fierce people. Thank you, sweet Ashelyn, for drawing this for Fierce. xo