Fierce Excerpts: Why I’m a believer in working remotely.

Beckie ManleyAdvertising, Creative Process, Fierce Excerpts

Now Reading | Why Working Remotely is Better for Business. As a part of the Fierce collective, I have loved working remotely over the past four months. It has been some of the most productive, joyful, creative time that I can ever remember. I get my Starbucks every morning, run a deposit by the bank, stop by FedEx if needed, and then sit down at my desk and get things done. No drama. No fuss. No interruptions. I work until 2 am some nights (most nights), and wake up when I’m rested and ready to start the next day. It’s flexible and comfortable, and the world … Read More

How to hire an advertising agency.

Beckie ManleyAdvertising, FS+C

Hiring an ad agency is a big deal, especially if it’s the first time. You are investing hard-earned dollars into something that might seem mysterious and intangible at first. On the agency side of the table, we are confident in our ability to demonstrate how branding and advertising work because we see it work for our clients every single day. We know the wealth of data that is available to make what feels mysterious suddenly become pure, hard-core power. We know that as clients see their investment in branding and advertising working hard and see it making a difference, it’s intoxicating. We live for these moments of … Read More

The power of the imagination.

Beckie ManleyAdvertising, Communication, Storytelling

Take just a moment out of your busy day today and watch this beautiful spot by Comcast. What a lovely story, what beautiful production, and what an incredible idea. Such a little gift by Goodby, Silverstein & Partners.

PeopleFronts. Because your consumer is more than just a demo.

Beckie ManleyAdvertising, Branding, Digital, People + things that inspire us

Today I am exploring Simulmedia, an exciting company that I was recently introduced to owned by serial entrepreneur, Dave Morgan. In their 2014 PeopleFront, they talked about the future of data and how it’s used when buying television time. They introduced the PeopleFront audience to not just the demo, but to the person behind that demo. And they discussed TV’s people-centric future and the tremendous value in reaching the right target with TV. Steve Hasker, Global President of Nielsen, who attended the event said, “Today we are seeing media companies who are very innovative and who are leaning in to using impact outcome based data. We’re seeing … Read More

McDonald’s new currency is love.

Beckie ManleyAdvertising, Communication, People + things that inspire us

A few weeks ago in one of my posts I called attention to the McDonald’s brand and how they are using love (pulled from their ‘I’m lovin’ it’ tagline) as the foundation for their new campaign efforts in 2015. I promised to be paying attention to the execution of this concept and today I saw another TV spot about to air in the Super Bowl. In the ad, McDonald’s revealed its new kind of currency at the counter: love. Instead of paying with money for their fries and apple pie, the guests are asked to call their mom and tell her they love her, give their family … Read More

The answer is no. But yes.

Beckie ManleyAdvertising, Branding, Creative Process, Featured, From the CEO

Flashback Friday. Previously a guest blog post on the Black Sheep Agency blog. One of the questions new clients always love to ask in that first meeting is: “Do you have any prior experience in our particular field?” In the early days of my career, this question would easily intimidate me, especially if my answer was no. These days it no longer frightens me, because after 20 years of experience, I know the secret to success with great brands, products, services and ideas is the creative process. One of my favorite things about the creative process is that it’s constantly evolving. It’s a living, breathing magical force … Read More