The benefits of sleeping on the job.

brandfiercely1Advertising, Creative Process, Entrepreneurship

I have to admit that I am a creative director who loves a power nap. When I started my full time freelance business years ago, the first thing I did was go to Goodwill to find a couch. I found a cheap one, draped it in a cool blanket, and found it a home in my office. Every day around 4 pm I would take a quick 15 minute nap and I was ready to go for the remainder of the day. I kept late hours between juggling being a mom and working as a freelancer, so the nap came in handy for those long 3 am … Read More

Fierce Excerpts: Why I’m a believer in working remotely.

brandfiercely1Advertising, Creative Process, Fierce Excerpts

Now Reading | Why Working Remotely is Better for Business. http://www.fastcompany.com/3033118/the-future-of-work/why-working-remotely-is-better-for-business?utm_content=bufferf62ad&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer As a part of the Fierce collective, I have loved working remotely over the past four months. It has been some of the most productive, joyful, creative time that I can ever remember. I get my Starbucks every morning, run a deposit by the bank, stop by FedEx if needed, and then sit down at my desk and get things done. No drama. No fuss. No interruptions. I work until 2 am some nights (most nights), and wake up when I’m rested and ready to start the next day. It’s flexible and comfortable, and the world … Read More

How to hire an advertising agency.

brandfiercely1Advertising, FS+C

Hiring an ad agency is a big deal, especially if it’s the first time. You are investing hard-earned dollars into something that might seem mysterious and intangible at first. On the agency side of the table, we are confident in our ability to demonstrate how branding and advertising work because we see it work for our clients every single day. We know the wealth of data that is available to make what feels mysterious suddenly become pure, hard-core power. We know that as clients see their investment in branding and advertising working hard and see it making a difference, it’s intoxicating. We live for these moments of … Read More

The power of the imagination.

brandfiercely1Advertising, Communication, Storytelling

Take just a moment out of your busy day today and watch this beautiful spot by Comcast. What a lovely story, what beautiful production, and what an incredible idea. Such a little gift by Goodby, Silverstein & Partners. https://www.youtube.com/watch?v=ZU7NU_fsaSU#action=share

PeopleFronts. Because your consumer is more than just a demo.

brandfiercely1Advertising, Branding, Digital, People + things that inspire us

Today I am exploring Simulmedia, an exciting company that I was recently introduced to owned by serial entrepreneur, Dave Morgan. In their 2014 PeopleFront, they talked about the future of data and how it’s used when buying television time. They introduced the PeopleFront audience to not just the demo, but to the person behind that demo. And they discussed TV’s people-centric future and the tremendous value in reaching the right target with TV. Steve Hasker, Global President of Nielsen, who attended the event said, “Today we are seeing media companies who are very innovative and who are leaning in to using impact outcome based data. We’re seeing … Read More

McDonald’s new currency is love.

brandfiercely1Advertising, Communication, People + things that inspire us

A few weeks ago in one of my posts I called attention to the McDonald’s brand and how they are using love (pulled from their ‘I’m lovin’ it’ tagline) as the foundation for their new campaign efforts in 2015. I promised to be paying attention to the execution of this concept and today I saw another TV spot about to air in the Super Bowl. In the ad, McDonald’s revealed its new kind of currency at the counter: love. Instead of paying with money for their fries and apple pie, the guests are asked to call their mom and tell her they love her, give their family … Read More