“Brand is nothing short of the engine of history.”

I loved discovering this definition of brand today to add to my collection:

Brand is often erroneously described as a marketing invention, but brand is more than that. Brand is nothing short of the engine of history—the how and why of people attaching to certain ideas, people, or things. In the context of marketing, attachment can best be defined as a metaphoric merging of a person’s underlying narrative of “self” with that person’s story of “you” (the product or brand).

This came from Dr. Bob Deutsch with Brain Sells. { Awesome agency name, Dr. }