Dunkin’ Donuts swaps Liverpool crest’s eternal flames with milkshakes.
This is why we must always respect and understand the brands we touch.
Dunkin’ Donuts, one of Liverpool’s official sponsors, has apologised after upsetting fans by tweeting an altered version of the club’s crest that replaced the Hillsborough eternal flames with what appeared to be milkshakes.
The company also substituted the Shankly Gates on the top of the crest with a picture of doughnuts and a coffee and instead of the legend: “You’ll never walk alone” they instituted the slogan: “America runs on Dunkin’”.
Their tweet, since taken down, read: “Love the LFC crest? Tweet us what you’d want on your personal crest and we might surprise you with your own!”
The eternal flames were added to the club badge in in 1993 as a tribute to the 96 people who died in the Hillsborough disaster four years previously.
